Reloclub Launches New AI Health Support App to Boost Sports Club Membership
Reloclub, a leading company in welfare outsourcing services, recently announced the launch of its AI-powered health support app, 'Karomama Plus', scheduled for September 2025. This innovative initiative is designed to assist sports clubs in improving their member acquisition and retention strategies amid escalating competition in the fitness market. The app aims to digitally support members' health consciousness and exercise continuity, ultimately driving revenue growth and decreasing cancellation rates.
According to a report by Teikoku Databank, the domestic fitness market is expected to reach 710 billion yen in 2024, surpassing pre-pandemic levels. However, traditional comprehensive sports clubs are facing challenges from the rise of low-cost, 24-hour gyms that are thriving post-COVID. This trend has intensified competition, pushing sports clubs to redefine their member recruitment and retention strategies.
Reloclub has long supported sports clubs through its 'Club Off' CRM membership organization, offering various benefits for members. These include emergency support in case of accidents, enhancing member engagement significantly. As companies increasingly adopt health management practices, and individual health awareness rises, the use of sports clubs continues to thrive.
In light of these trends, Reloclub aims to leverage its expertise in corporate health management support to create a 'hybrid membership nurturing model' that combines traditional Club Off perks with the innovative features of 'Karomama Plus'. By visualizing health behaviors of sports club members, this strategy seeks to improve long-term income rates and reduce cancellations.
1. AI-Driven Support for Exercise Continuation: The app tracks daily life habits, such as diet, exercise, and sleep, providing immediate advice from a personal AI coach. Members can accumulate points for actions, promoting consistent engagement even when they are not visiting the sports clubs.
2. Reward Cycle through Benefits: Points earned from using 'Karomama Plus' can be exchanged for rewards within the Club Off benefits framework. This system creates a tangible connection between membership achievements and a sense of value, incentivizing members to remain active.
3. Integrated Application with Existing Services: By combining the existing benefits of Club Off with those provided by the health support app, member spend and retention rates will increase significantly.
4. Seamless ID Linking: Members can link their Club Off ID with their sports club membership number, enhancing login convenience and usability in sports facilities utilizing barcode or QR code systems, improving the overall experience for members.
5. Community Engagement through Events: 'Karomama Plus' includes functions that allow sports clubs to host walking events and challenges, encouraging community involvement while enhancing member motivation through a competitive environment.
Having been recognized as a superior health management certified corporation for four consecutive years, Reloclub is dedicated to promoting health-centric communication strategies to encourage healthy behaviors and improve member retention.
Through its extensive experience since 1993 in welfare services, the company caters to over 25,800 companies, providing a variety of high-performance services, thus contributing to employee satisfaction across different organizational sizes.
Reloclub remains committed to enhancing the lives of working individuals through innovative health solutions and strategies. As the landscape of fitness and health management continues to evolve, the introduction of 'Karomama Plus' stands as a testament to the company's dedication to support sports clubs in navigating a continuously changing market landscape, ensuring they not only survive but thrive.
Overview of the Fitness Market
According to a report by Teikoku Databank, the domestic fitness market is expected to reach 710 billion yen in 2024, surpassing pre-pandemic levels. However, traditional comprehensive sports clubs are facing challenges from the rise of low-cost, 24-hour gyms that are thriving post-COVID. This trend has intensified competition, pushing sports clubs to redefine their member recruitment and retention strategies.
The Unique Value of Reloclub's Club Off
Reloclub has long supported sports clubs through its 'Club Off' CRM membership organization, offering various benefits for members. These include emergency support in case of accidents, enhancing member engagement significantly. As companies increasingly adopt health management practices, and individual health awareness rises, the use of sports clubs continues to thrive.
In light of these trends, Reloclub aims to leverage its expertise in corporate health management support to create a 'hybrid membership nurturing model' that combines traditional Club Off perks with the innovative features of 'Karomama Plus'. By visualizing health behaviors of sports club members, this strategy seeks to improve long-term income rates and reduce cancellations.
What 'Karomama Plus' Offers
1. AI-Driven Support for Exercise Continuation: The app tracks daily life habits, such as diet, exercise, and sleep, providing immediate advice from a personal AI coach. Members can accumulate points for actions, promoting consistent engagement even when they are not visiting the sports clubs.
2. Reward Cycle through Benefits: Points earned from using 'Karomama Plus' can be exchanged for rewards within the Club Off benefits framework. This system creates a tangible connection between membership achievements and a sense of value, incentivizing members to remain active.
3. Integrated Application with Existing Services: By combining the existing benefits of Club Off with those provided by the health support app, member spend and retention rates will increase significantly.
4. Seamless ID Linking: Members can link their Club Off ID with their sports club membership number, enhancing login convenience and usability in sports facilities utilizing barcode or QR code systems, improving the overall experience for members.
5. Community Engagement through Events: 'Karomama Plus' includes functions that allow sports clubs to host walking events and challenges, encouraging community involvement while enhancing member motivation through a competitive environment.
A Pioneer in Health-Driven Welfare Solutions
Having been recognized as a superior health management certified corporation for four consecutive years, Reloclub is dedicated to promoting health-centric communication strategies to encourage healthy behaviors and improve member retention.
Through its extensive experience since 1993 in welfare services, the company caters to over 25,800 companies, providing a variety of high-performance services, thus contributing to employee satisfaction across different organizational sizes.
Reloclub remains committed to enhancing the lives of working individuals through innovative health solutions and strategies. As the landscape of fitness and health management continues to evolve, the introduction of 'Karomama Plus' stands as a testament to the company's dedication to support sports clubs in navigating a continuously changing market landscape, ensuring they not only survive but thrive.
Topics Health）
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