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Ford Expands BlueCruise Technology to New Models

Ford has recently announced the expansion of its innovative BlueCruise technology, which facilitates hands-free highway driving. Starting in spring 2026, this advanced driver assistance system will be made available in the Puma, Puma Gen-E, Kuga, and Ranger PHEV models, significantly enhancing the accessibility of this technology for thousands of new customers.

Initially launched in Europe in 2023 with the Mustang Mach-E, BlueCruise has quickly established itself as the most widely adopted hands-off, eyes-on driver assistance system. Over one million vehicles equipped with this technology have already traveled more than 888 million kilometers worldwide. This widespread adoption highlights the increasing acceptance and reliance on technology that aids drivers on their journeys.

The BlueCruise system is designed to help drivers maintain control while providing them with the ability to take their hands off the steering wheel under certain conditions. It operates seamlessly on designated highways, referred to as Blue Zones, where it monitors lane markings, speed limits, and changing traffic conditions. Drivers can experience the comfort of hands-free operation while remaining attentive to the road, making long journeys less strenuous.

Ford's dedication to integrating advanced technology into its vehicles underscores the brand’s commitment to enhancing the driving experience. Torsten Wey, Manager of ADAS Features and Software at Ford in Europe, stated, “Our goal is to equip more drivers with cutting-edge technology. With BlueCruise now extending to five vehicle lines in Europe, we are making hands-free highway driving accessible to a broader customer base.” This reflects Ford's effort to combine innovation with practicality, ensuring a quality driving experience, regardless of the chosen vehicle model.

The advanced features of BlueCruise build upon the Intelligent Adaptive Cruise Control (IACC) technology. This allows the system to manage steering, acceleration, braking, and keeping a safe distance from vehicles ahead—all while monitoring the driver’s attentiveness with forward-looking cameras and sensors. The inclusion of a driver-facing camera ensures that the driver’s eyes remain on the road, even when their hands are off the wheel. This attention to safety is paramount, given the nature of autonomous driving technologies.

The benefits of BlueCruise extend beyond individual journeys; currently, drivers can utilize this technology across over 135,000 kilometers of highways in 16 European markets. This expansive geographical range allows customers to embark on road trips, traversing multiple countries while enjoying the advantages of hands-free driving.

Availability of BlueCruise in the Puma, Puma Gen-E, Kuga, and Ranger PHEV will require selection of the driver assistance package, with details on subscription options and pricing expected to be announced closer to launch. Ford's proactive approach aims to engage more customers with this evolving technology, enhancing overall satisfaction while driving.

With the ongoing advancements in vehicle technology, it’s apparent that Ford is on a mission to redefine the driving experience, making it safer and more enjoyable for everyone. By introducing BlueCruise to more vehicle models, Ford not only appeals to the practical needs of modern drivers but also sets a benchmark for the automotive industry as it moves towards a more autonomous future. For more information on BlueCruise, interested customers can visit Ford’s official website, where updates and details will be shared leading up to the launch.

In conclusion, Ford’s introduction of the BlueCruise technology in additional models is a significant step forward in the automotive world, promising to provide drivers with enhanced comfort and convenience on their travels while prioritizing safety and attentiveness on the road.