Open Prairie's Investment in Market Wagon Fuels Growth in Local Food Systems Across America

Strengthening Local Food Systems: Open Prairie's Strategic Investment in Market Wagon

In a significant move to support rural economies and enhance local food systems, Open Prairie Rural Opportunities Fund II has announced a strategic investment in Market Wagon, Inc., an innovative online marketplace headquarter in Indiana. Founded in 2017, Market Wagon specializes in bridging the gap between local food producers and consumers, creating a unique platform that empowers users to shop from a diverse array of nearby agricultural suppliers.

Market Wagon operates a user-friendly 24/7 online marketplace designed for consumers who prioritize the source of their food. With the increasing public interest in healthy eating and local sourcing, Market Wagon has expanded its operations to include 20 diverse regions across the United States. This accessibility highlights the platform's commitment to connecting consumers with local food producers, such as farmers, bakers, and artisanal food makers, thus fostering a more robust local economy.

Jim Schultz, the Founder and Managing Partner of Open Prairie, expressed enthusiasm about the partnership, stating, "As consumers increasingly value the health benefits and unique experience of buying locally, Market Wagon extends access to these valuable attributes through its easy-to-use platform." This sentiment underscores a broader trend in consumer behavior that favors local sourcing, which not only helps in sustaining local economies but also promotes healthier eating habits.

The recent investment will play a key role in propelling Market Wagon’s ambitious growth plans. With the fresh influx of capital, Market Wagon aims to expand into new markets, reaching additional consumers and producers who are committed to building healthier families and fostering more resilient local food systems. Dan Brunner, Co-Founder and CEO of Market Wagon, emphasized this goal by stating, "Our mission has always been to help food growers and makers thrive in their local and regional markets while giving consumers a simpler way to secure high-quality products. The partnership with Open Prairie allows Market Wagon to advance that mission more broadly nationwide."

Open Prairie: A Catalyst for Rural Investment

Based in Effingham, Illinois, Open Prairie has made a name for itself as a private equity fund management firm deeply rooted in rural America. With over twenty-five years of experience in facilitating capital accessibility in underserved markets, Open Prairie has managed various funds, from technology-focused ventures to farmland portfolios. Their unique expertise allows them to strategically partner with companies like Market Wagon, accelerating growth while delivering significant returns to their investors.

The Open Prairie Rural Opportunities Fund II, licensed by the USDA as a Rural Business Investment Company, focuses particularly on providing growth capital for companies in food and agriculture. This targeted approach is a testament to the company's commitment to advancing rural America through the development of efficient capital solutions tailored for local businesses.

Market Wagon: Revolutionizing Local Food Sourcing

Market Wagon's vision extends well beyond a typical online grocery store. By operating local food distribution hubs across a broad span of the country, including areas from Wichita to Baltimore and Milwaukee to Atlanta, Market Wagon seeks to strengthen connections between local farmers and consumers. The company offers a wide selection of products, from fresh produce and dairy to baked goods and meats, catering to an increasing demographic of consumers who demand high-quality, locally sourced options.

As consumer preferences continue to evolve towards healthier and more sustainable eating practices, the demand for platforms like Market Wagon is expected to grow. This investment from Open Prairie could not come at a more opportune time, as it allows Market Wagon to enhance their service offerings, streamline logistics, and expand their presence in the marketplace.

Conclusion

The partnership between Open Prairie and Market Wagon is emblematic of a growing movement towards supporting local economies through sustainable practices. As they work together to reach more communities and empower local producers, this collaboration has the potential to transform the accessibility of local food systems across the nation. By investing in innovative platforms that prioritize community and sustainability, both Open Prairie and Market Wagon are paving the way for a healthier future, one locally sourced meal at a time.