#United States #Macon #Red Roof Inn #Hilco Global #Macon Georgia

Hilco Real Estate Auctions Macon Red Roof Inn

Hilco Real Estate, LLC has officially opened an online auction for the Red Roof Inn & Suites located in Macon, Georgia, starting September 28, 2026. This 89-room hotel, affiliated with a well-known franchise, not only presents an investment opportunity but also offers the potential for redevelopment into a recognized brand like City Express by Marriott.

Property Overview
Built in 1974 but renovated in 2018, this six-story hotel occupies approximately 1.17 acres along Riverside Drive, strategically positioned just off Interstate 75. This prime location enhances its appeal, providing easy access to both nearby attractions and essential highways. The property boasts modern amenities, including an outdoor pool, a fitness center, a business center, and roughly 325 square feet of meeting space.

Demand Drivers in Macon
The vicinity surrounding the hotel is rich in demand generators, such as Mercer University, the Tubman Museum, and Lake Tobesofkee. Macon serves as a cultural and economic cornerstone in Central Georgia. The intersection of major highways indicates a robust potential for both business and leisure travel, connecting destinations like Atlanta, Savannah, and Florida.

Tourism is a significant economic driver, with Macon-Bibb County visitors spending around $476.1 million in 2024, marking a notable 3.9% increase from the previous year. The hotel-motel tax collections exceeding $6.6 million illustrates the strong hospitality market in the region.
According to CoStar data, the Riverside Plaza submarket reports a solid 54.7% occupancy rate and an average daily rate (ADR) of $90.09, indicating steady demand for economy-grade lodging.

Investment Appeal
Keith Worsham, Senior Director and Head of Hospitality and Hotels at Hilco Global, emphasizes that this auction presents a unique chance for investors to acquire an established hotel brand with excellent visibility and access to diverse demand generators. "Its strategic location along Riverside Drive and proximity to Interstate 75 provides a solid foundation for an investor looking to build on the existing operations,” he noted.

Weston Worsham, Associate Director at Hilco Global, highlights Macon's multifaceted appeal driven by business, education, tourism, and transportation, which collectively enhance the demand for year-round lodging. The hotel's advantageous positioning between Downtown Macon and the Northside business district offers a new owner a great opportunity for further development.

Auction Details
The online bidding process is set to begin on September 28, 2026, at 9:00 a.m. PT (12:00 p.m. ET), concluding on September 30. Interested parties can register as qualified bidders via the property's CREXi auction page and can find due diligence materials through a virtual data room. Property inspections can be arranged by appointment for prospective buyers.

For all inquiries about the auction process or to request an on-site inspection, interested bidders should reach out to:

• - Keith Worsham at (404) 514-0242 or via email at [email protected]
• - Weston Worsham at (404) 304-4993 or via email at [email protected]

For additional details and terms of sale, visit the Hilco Global Real Estate Sales website or call (855) 755-2300. Hilco Global operates in cooperation with Weston Worsham, who holds Georgia Broker License #373549.

About Hilco Global
Hilco Global is a diversified financial services company and a subsidiary of ORIX Corporation USA. It delivers comprehensive professional services and capital solutions aimed at helping clients maximize their value across various sectors, including retail, real estate, and manufacturing. Headquartered in Northbrook, Illinois, Hilco Global boasts over 810 professionals across four continents, dedicated to resolving complex situations and enhancing long-term enterprise value for their clients.