TrewUp Celebrates Inc. Power Partner Award Win for the Second Consecutive Year

TrewUp Achieves Recognition as an Inc. Power Partner Award Winner for 2026

Denver-based TrewUp has proudly announced its recognition as a winner of the 2026 Inc. Power Partner Awards, marking the second consecutive year the company has received this esteemed honor. This prestigious award highlights TrewUp's commitment to serving as an invaluable B2B partner for entrepreneurs and businesses nationwide.

The annual Inc. Power Partner Awards celebrate B2B companies that excel in providing vital services and support to entrepreneurs, helping them navigate the complexities of launching and growing their businesses. TrewUp stands out in its field by offering comprehensive solutions that include hiring assistance, compliance guidance, technology, infrastructure support, fundraising strategies, and marketing expertise.

According to Bonny Ghosh, editorial director at Inc., business owners face numerous tools to promote growth, which necessitates B2B companies to clearly communicate the value of their products and services. "The firms recognized on the Power Partners list have captured customer loyalty through their exceptional dedication to helping fellow entrepreneurs succeed,” she explained.

TrewUp's Unique Offerings & Impact

Kyle Barnholt, the CEO and co-founder of TrewUp, expressed profound appreciation for this recognition, stating, "Being acknowledged by Inc. for the second time is significant for our team. In the Consumer Packaged Goods (CPG) sector, managing trade spend can often be the most intricate challenge after costs of goods sold. This year, we expanded our offerings further by streamlining deductions and enhancing trade data management to assist brands in accurately assessing promotional ROI. Our mission remains focused on being a supportive partner in our clients’ success."

TrewUp is recognized for its innovative approach in delivering transparency in trade spend for CPG brands working with distributors such as KeHE and UNFI, as well as major retailers like Kroger. The platform simplifies the typically cumbersome process of analyzing messy deductions and complicated shipment files into actionable insights that are tailored for specific retailers.

As a result, sales and finance teams can easily understand the factors driving trade return on investment (ROI) and strategically act upon them. Impressively, most of TrewUp's clients can operationally onboard the platform in less than two weeks.

Since its inception in 2022, TrewUp has already processed more than $1 billion in trade spend across various distributors and retailers. Additionally, the company has strengthened its partnership with KeHE and recently introduced TrewPlanning, a new feature that helps brands effectively plan promotions and reconcile deductions all in one place.

Notable clients include industry heavyweights like Hain Celestial, Twinings, and JFC International, alongside fast-growing brands such as Javvy Coffee. Javvy Coffee notably recovered over $165,000 in deductions with TrewUp's assistance, freeing up approximately 12 hours every week for more strategic task execution.

These improvements enable teams to make more informed decisions, confidently resolve deductions, and reallocate recovered funds into lucrative trade initiatives that facilitate growth.

To explore the full list of honored companies and further insights about the event, please visit Inc.''s Power Partner Awards website.

About TrewUp

TrewUp provides finance and sales teams in the CPG industry with real-time, transparent visibility of how their trade spend is performing across various parameters, including retailer, promotion, and underlying causes. By aggregating trade data, deductions, and distributor shipments from partners like KeHE, UNFI, and Kroger, TrewUp empowers brands to make proactive decisions, reduce waste, and drive profitable growth. Generally, teams can leverage TrewUp's platform within two weeks of onboarding.

About Inc.

Inc. stands as a leading media platform aimed at entrepreneurs and business leaders dedicated to shaping the future. Through its insightful journalism, Inc. endeavors to inform and uplift the community of innovators and ambitious go-getters driving change in the business landscape. Inc. is published by Mansueto Ventures, alongside other prominent business publications like Fast Company.