Attain and Tombras Team Up to Enhance Real-Time Sales Growth and Media Performance Optimization
In a significant move for the advertising and data analytics industries, Attain has announced a collaboration with Tombras, a prominent independent agency in North America. This partnership aims to elevate Tombras' capabilities in media performance optimization and real-time sales measurement, thereby transforming how brands interact with advertising and sales metrics.
Attain, known for its advanced permissioned commerce data platform, offers a comprehensive suite for real-time purchase measurement and outcome signals. This collaboration is set to enable Tombras to harness more cross-retailer sales data, allowing for actionable insights that boost client performance. By integrating Attain's platform, Tombras will be able to adjust its media strategies dynamically, thereby maximizing client outcomes in a rapidly evolving market.
Brian Mandelbaum, CEO of Attain, expressed pride in contributing to Tombras' success, emphasizing the importance of cutting-edge data solutions that empower teams to optimize media performance. This partnership is not just about enhancements in technology; it represents a fundamental shift towards leveraging real-time data for improved decision-making in advertising.
As part of the agreement, Tombras has signed a Master Service Agreement (MSA) for 2025. This secures its involvement in exclusive Alpha and Beta iterations of emerging tools focused on incrementality and brand lift. In exploring the integration of Attain's raw data into Tombras' internal media mix modeling (MMM), this partnership aims to provide insights for measuring brand performance across various media channels, ultimately forming a cornerstone of Tombras' marketing science endeavors.
Tombras' Senior Vice President, Alex Potts, remarked on how the partnership has equipped the agency to effectively utilize permissioned data for real-time media strategy optimization. He noted that the integration of Attain's platform has enriched Tombras’ ability to convey measurable value to their clients and reinforced their commitment to innovation in the advertising landscape. The collaboration promises to yield rich business and category insights, forming the backbone of Tombras’ decision-making processes.
Founded with a mission to combine data and creativity, Tombras continues to define its place among top agencies, driven by an independence that empowers their work. With an extensive range of over 500 professionals, including strategists, creatives, and data scientists, the agency covers various domains from public relations to digital design, thus serving their clients’ myriad needs.
As this partnership unfolds, it could set a new standard in how agencies operate in an increasingly complex media environment. Brands can now expect to see more frequency and relevance in their advertising efforts thanks to actionable, real-world sales metrics, providing an edge in the competitive marketplace.
This collaboration signifies a broader trend where agencies are increasingly relying on real-time data analytics to inform their strategies, drive performance, and deliver value to clients. The innovative approaches fostered by such partnerships will likely influence advertising practices in the years to come. As brands aim for growth and enhanced market presence, alliances like that of Attain and Tombras will play a crucial role in shaping the future of advertising and media optimization.
For further information about this partnership and its implications, prospective clients and industry professionals are encouraged to consult both Attain and Tombras' respective websites for insights and updates on their latest innovations.
Attain, known for its advanced permissioned commerce data platform, offers a comprehensive suite for real-time purchase measurement and outcome signals. This collaboration is set to enable Tombras to harness more cross-retailer sales data, allowing for actionable insights that boost client performance. By integrating Attain's platform, Tombras will be able to adjust its media strategies dynamically, thereby maximizing client outcomes in a rapidly evolving market.
Brian Mandelbaum, CEO of Attain, expressed pride in contributing to Tombras' success, emphasizing the importance of cutting-edge data solutions that empower teams to optimize media performance. This partnership is not just about enhancements in technology; it represents a fundamental shift towards leveraging real-time data for improved decision-making in advertising.
As part of the agreement, Tombras has signed a Master Service Agreement (MSA) for 2025. This secures its involvement in exclusive Alpha and Beta iterations of emerging tools focused on incrementality and brand lift. In exploring the integration of Attain's raw data into Tombras' internal media mix modeling (MMM), this partnership aims to provide insights for measuring brand performance across various media channels, ultimately forming a cornerstone of Tombras' marketing science endeavors.
Tombras' Senior Vice President, Alex Potts, remarked on how the partnership has equipped the agency to effectively utilize permissioned data for real-time media strategy optimization. He noted that the integration of Attain's platform has enriched Tombras’ ability to convey measurable value to their clients and reinforced their commitment to innovation in the advertising landscape. The collaboration promises to yield rich business and category insights, forming the backbone of Tombras’ decision-making processes.
Founded with a mission to combine data and creativity, Tombras continues to define its place among top agencies, driven by an independence that empowers their work. With an extensive range of over 500 professionals, including strategists, creatives, and data scientists, the agency covers various domains from public relations to digital design, thus serving their clients’ myriad needs.
As this partnership unfolds, it could set a new standard in how agencies operate in an increasingly complex media environment. Brands can now expect to see more frequency and relevance in their advertising efforts thanks to actionable, real-world sales metrics, providing an edge in the competitive marketplace.
This collaboration signifies a broader trend where agencies are increasingly relying on real-time data analytics to inform their strategies, drive performance, and deliver value to clients. The innovative approaches fostered by such partnerships will likely influence advertising practices in the years to come. As brands aim for growth and enhanced market presence, alliances like that of Attain and Tombras will play a crucial role in shaping the future of advertising and media optimization.
For further information about this partnership and its implications, prospective clients and industry professionals are encouraged to consult both Attain and Tombras' respective websites for insights and updates on their latest innovations.
Topics Business Technology）
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