#Japan #Tokyo #PocariSweat #YoshidaYou #SuzukiRio

Pocari Sweat's New CM: A Refreshing Hawaiian Vibe

The latest installment of Pocari Sweat's beloved "Pocari, no manakya" series is here, and this time it's framed against a vibrant Hawaiian backdrop. Premiering on June 7, 2025, the 23rd edition features the talented duo, Yoshida You and Suzuki Rio, as a colorful mother-daughter pair fully embracing the summery spirit this season.

A Musical Experience

• - CM Theme: The catchy tune for this commercial is none other than Takashi Hirai's "Slow & Easy." In a delightful scene, Suzuki brings a ukulele to life, matched by her mother's graceful hula-inspired dance moves.
• - Hawaiian Words: They groove with the cheerful phrase, "Pono wau e inu i ka Pocari (You must drink Pocari)," effortlessly bringing a smile to viewers’ faces.
• - Summer Spirit: The infectious energy and smiles from the Pocari duo perfectly signal the arrival of summer.

Conceptual Intent Behind the New CM

This year, the Pocari mother-daughter duo transports viewers to their joyful version of Hawaii. Clad in bright fabrics and embracing the spirit of island dancing, Suzuki's ukulele strumming and their playful banter about learning Hawaiian phrases create a light-hearted and engaging atmosphere. They humorously reflect on the importance of staying hydrated before sweating, embodying the essence of the Pocari brand motto.

Interview Highlights with Yoshida and Suzuki

Imagining Hawaii in Meguro

During a light-hearted interview, Yoshida cheekily announces, "Welcome to Hawaii, Rion-chan!" to which Suzuki humorously counters, “But we are in Meguro!” Their playful interaction quickly shifts to plans for visiting the real Hawaii, with Yoshida reminiscing about past shoots on Oahu and Kauai, sparking Suzuki's curiosity.

Beach Volleyball Dreams

When asked about sports they would like to try in Hawaii, Suzuki eagerly mentions beach volleyball, reminiscing about her fun experiences playing "air beach volleyball" on the sandy beaches of Chiba. As they laugh about how much they sweat playing, Yoshida playfully reminds Suzuki to hydrate with Pocari before any volleyball action.

Envisioning a Dreamy Hawaiian Lifestyle

Their chat flows into their dream Hawaiian lifestyles, with Suzuki excitedly expressing a desire to see palm trees. Yoshida suggests outfits like Aloha shirts and muumuu dresses, and they both indulge in their imagined Hawaiian experiences, with plans to possibly visit together someday.

A Fun Dive into Hawaiian Language

In addition to their comedic journey, the duo takes on learning simple Hawaiian languages, delightfully repeating phrases like "Pono wau e inu i ka Pocari." Their spontaneous and cheerful rendition brings warmth and hilarity to the commercial.

About the Song

The chosen theme, "Slow & Easy," smooths over the narrative and imbues it with an easy-going vibe, reflective of what the summer spirit is all about. The combination of a catchy tune and relaxing visuals with the mothers’ musical collaboration transports audiences to a breezy, sunny atmosphere. Hirai himself noted that this song marks a significant turning point and is delighted to see it resonate with viewers over the years.

Profile & Brand Strength

Pocari Sweat, known as the "sweat drink," targets hydration, effectively replenishing lost fluids and electrolytes, and is popular across over 20 countries. Their latest campaign serves not only as a refreshing ad but also as an empowering reminder of the balance between fun and hydration during the hot summer days.

To discover more about Pocari Sweat and its offerings, visit their official site here.