Discover the Unique Flavors of Hokkaido at FamilyMart's Local Online Fair

FamilyMart, the popular convenience store chain, has launched its second online local fair, "Local FamilyMart," focusing on the delightful offerings from Hokkaido. This initiative is part of the company's ongoing commitment to create happiness and provide engaging experiences for customers through unique regional connections. Starting from June 10, 2025, customers will have the chance to experience the rich flavors of Hokkaido's local delicacies.

A Gourmet Paradise: Hokkaido's Culinary Offerings

Hokkaido, revered for its diverse and delicious culinary scene, is the theme of this round of the "Local FamilyMart" campaign. The fair showcases a variety of gourmet products, sweets, and fresh produce sourced directly from the region. Notably, Hokkaido has been ranked as the most desired destination in Japan for local festivals and exhibitions, reflecting its reputation for high-quality local cuisine.

To capture the essence of Hokkaido, the FamilyMart online team collaborated closely with representatives from the National Agricultural Cooperative Federation (JA) to selectively curate products that represent the northern landscape and its outstanding agricultural products.

Featured Products

Some highlighted items from the event include:

- Kafukudo Kitchen Snow Pumpkin Pudding

Price: 5,864 JPY (including tax: 6,333 JPY)
Available from: June 10, 2025
Description: This pudding features the rare "Yukigeshou" pumpkin, harvested from Atsuma Town, Hokkaido. It's crafted meticulously with a unique process that includes double straining to achieve an exceptionally smooth and fluffy texture. This product has earned the "Grand Prize" at the 32nd Hokkaido Processed Food Competition.

- JA Furano Crown Melon

Price: 5,124 JPY (including tax: 5,533 JPY)
Available from: June 10, 2025
Description: With a smooth, firm texture and refreshing sweetness, this melon is grown in the Furano Basin and is known for its excellent flavor owing to the region's distinct temperature variations.

- Towa Verde Black pine Popular Cheese Set (4 varieties)

Price: 6,153 JPY (including tax: 6,645 JPY)
Available from: June 10, 2025
Description: This set includes a mix of blue cheese, cream cheese, white blue cheese, and camembert, all crafted from fresh local ingredients found in the region. Each piece reflects dedication and quality through traditional cheese-making techniques.

Additionally, the JA representatives recommend:

- Kururu no Mori Mixed Vegetable Set

Price: 6,666 JPY (including tax: 7,199 JPY)
Available from: June 10, 2025
Description: This package consists of a selection of seasonal vegetables (10-12 types) sourced directly from local farmers, emphasizing Hokkaido's dedication to fresh, local produce.

- Northern Pickled Fish Assortment (4 types)

Price: 5,432 JPY (including tax: 5,866 JPY)
Available from: June 10, 2025
Description: Produced by a specialist fish pickling manufacturer based in Hokkaido, this assortment showcases regional fish varieties pickled with care, employing traditional methods to enhance their natural flavors. Customers can expect to enjoy a fine balance of flavors with different types of pickling, including miso and salted rice koji.

About FamilyMart Online

FamilyMart Online is an innovative platform merging past services such as Famipay web reservations and gift offerings, expanding the shopping experience for customers. It combines FamilyMart's extensive network of around 16,300 stores nationwide into a convenient online shopping experience, branded as a unique online convenience store.

The concept encourages customers to discover exceptional local products and expanding offerings. With a focus on providing a delightful experience tailored to individual needs, FamilyMart aims to strengthen its connections with local communities and create an indispensable shopping destination for every customer.

To check the details of the offerings and make purchases, customers can visit the dedicated Local FamilyMart page here.

FamilyMart continues to embody the motto, "With you, for convenience, FamilyMart," striving to strengthen community bonds while offering essential services and products tailored to individual customer experiences.