#Japan #TOYO #Everyday #Yashio #Crane Games

A Refreshing Solution to Rising Prices

As inflation continues to impact households, a new initiative aims to bring smiles and cool comfort during this scorching summer. Starting July 1, 2026, the innovative "30-Yen Catcher" will officially launch at the Everyday Crane Game specialty store in Yashio, Saitama. This feature, introduced by Toyo Co., Ltd., a company committed to creating smiles, allows customers to play crane games for just 30 yen per turn, offering a cost-effective way to enjoy summer with refreshing ice treats.

Background of the Initiative

In recent times, the persistent rise in living costs has tightened consumer spending. Families are looking for budget-friendly entertainment options as they navigate the challenges of inflation and economic downturns. Recognizing the difficulties of this summer's anticipated heatwave, Toyo Co., Ltd. birthed this initiative to provide an engaging and affordable experience that everyone—from children to adults—can enjoy. The affordable price of 30 yen per play allows families to have fun without worrying about their budgets, creating an exciting atmosphere where smiles are guaranteed.

Key Features of the "30-Yen Catcher"

1. Affordable Fun: Only 30 Yen Per Play

The primary appeal of the "30-Yen Catcher" is its wallet-friendly pricing. Leveraging the unique expertise of Everyday, this initiative ensures customers can play for 30 yen each time, making it an attractive option for families seeking to make the most of their summer without overspending.

2. Ice Cream Galore!

To keep things cool during the sweltering heat, all plush prizes in the crane machines will be ice treats. The crane machines will be modified to support freezing conditions, ensuring that the prizes are refreshing treats ready to enjoy immediately upon winning. This setup guarantees a unique and pleasant summer experience that fits perfectly with the season's craving for icy delights.

3. Launching Just in Time for Summer!

The event kicks off on July 1st, coinciding with the official start of summer heat. This initiative aims to provide a sanctuary for families looking for relief from the high temperatures, offering a long-lasting escape where they can enjoy fun and entertainment in a refreshingly cool environment.

Ice Prize Varieties

The ice prizes for the "30-Yen Catcher" will include popular items that come in stick form, such as "Chuchu," "Chupet," and "Pockin Ice." These treats have different names based on regional preferences, ensuring a wide appeal across various areas in Japan:

• - Chuchu: Recognized nationwide, except in Aomori, Iwate, Tochigi, Gunma, Tottori, Kochi, and Nagasaki.
• - Chupet: Popular predominantly in the Kansai region with notable recognition in the capital area.
• - Pockin Ice: A favorite in regions like Hokkaido, Tohoku, and parts of Kanto, Tokai.
• - Stick Ice: Found mainly in some areas of Tokai and widely recognized in Kyushu.

Different names for similar treats add an element of local culture and nostalgia as players engage with the crane game.

Hosting Venues

The "30-Yen Catcher" will be held at Everyday's flagship store, located in Yashio, Saitama. Here are the details of the main store:

• - Address: 460-1 Kamibaba, Yashio, Saitama, 340-0803
• - Hours: 10:00 AM to 10:00 PM

To stay updated on events and more, customers can scan the provided QR code to access the store’s homepage for detailed information.

Summary of the Initiative

• - Project Name: "30-Yen Catcher" - A response to rising costs and summer heat.
• - Launch Date: July 1, 2026
• - Location: Everyday Crane Game, Tokyo head branch.

Company Overview

• - Company Name: Toyo Co., Ltd.
• - Headquarters Address: 2-9-36 Nishikawaguchi, Okegawa, Saitama
• - Phone: 048-593-2525
• - Corporate Website: Toyo Official Site

This exciting summer initiative not only promises an unforgettable experience but also embodies a spirit of joy, creativity, and resilience in the face of rising costs. So mark your calendars and get ready for a summer filled with fun!