OutKick Reports Strong Growth in Q3 2026
OutKick, the national multimedia sports platform, has revealed significant growth metrics for the third quarter of 2026, showcasing its escalating influence in the sports media landscape. According to a recent report by Comscore, OutKick recorded an impressive average of 12.2 million unique monthly visitors through both desktop and mobile avenues, marking a remarkable 40% increase from the previous quarter and a staggering 149% surge compared to the same quarter last year.
Furthermore, the platform garnered a total of 190 million multiplatform views, which is up 56% from the previous quarter and an astonishing increase of 187% year over year. Total multiplatform minutes viewed reached 201 million, demonstrating an increase of 29% from the last quarter and a notable 196% over the same time frame in the previous year.
September 2026 proved to be an exceptional month for OutKick, with numbers illustrating a whopping increase in engagement. The platform attracted 12.8 million unique visitors, which is up a striking 188% year-over-year. In terms of multiplatform views, it achieved 64 million, up 192% compared to the previous year. Similarly, total multiplatform minutes increased significantly to 62 million, a growth of 213% from the previous year.
Gary Schreier, the Senior Vice President and Managing Editor of OutKick, commented on the platform's performance, emphasizing that these numbers reflect OutKick's growth and impact within the sports and culture sectors. He noted, "OutKick's quarterly numbers reflect the platform's continued growth and influence across sports and culture. Throughout the quarter, OutKick broke sport industry news involving ESPN, drove conversation around Sophie Cunningham, and delivered on-the-ground coverage for college football and the NFL. This speaks to OutKick's commitment to providing authentic and in-depth stories shaping the sports landscape."
In addition to impressive growth metrics, OutKick also experienced robust engagement on social media platforms. During Q3 2026, the platform saw over 3 million social actions, a 58% increase compared to the previous quarter, along with more than 27.3 million total video views across Facebook, X (formerly Twitter), and YouTube, reflecting a 22% rise from the prior quarter.
Adding to its roster of talent, OutKick made headlines in September by announcing the addition of Matt Calkins, the former sports columnist from the Seattle Times. This move aims to enhance OutKick's coverage and commentary on evolving sports and cultural narratives.
OutKick continues to be a pioneer in delivering engaging content at the crossroads of sports, culture, and news. As a rapidly growing multimedia platform, it reflects the changing dynamics of sports media and culture, driven by its commitment to authenticity and in-depth storytelling. Owned by Fox Corporation and originally founded by Clay Travis, OutKick's extensive reach allows it to connect with tens of millions of fans each month across various channels.
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In essence, the surge in figures for Q3 2026 exemplifies OutKick's vitality and potential in dominating the sports media space as it continues to reshape how stories are told and consumed in this vibrant sector.