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TomTom Partners with Precisely in Data Link Program

In a significant move set to reshape data integration, TomTom, the renowned mapping and location technology specialist, has joined the Data Link program established by Precisely, a global leader in data integrity. This partnership aims to facilitate better accessibility to robust business, consumer, and location data, ultimately leading to improved accuracy, reduced integration efforts, and quicker decision-making.

The Data Link program serves as a unifying platform designed to enhance the interoperability of datasets across various providers, seamlessly connecting Precisely’s data with complementary datasets from a wide network of trusted, industry-leading partners. This collaboration between TomTom and Precisely promises to streamline the process of combining high-quality data, addressing a crucial need in today's fast-paced data-driven environment.

Organizations increasingly rely on datasets from multiple providers to drive their operations, analyses, and artificial intelligence initiatives. However, integrating this data has long been a tedious task, often resulting in errors and delays that hinder timely decision-making. The Data Link program tackles this challenge by providing an ecosystem where datasets are pre-linked, thereby eliminating the need for organizations to expend excessive time and resources on integration.

Craig Smith, US Account Management Director at TomTom, stated, “Precisely and TomTom have collaborated for many years, empowering businesses with top-tier data and location intelligence. Joining the Data Link program not only strengthens this partnership but also demonstrates our mutual commitment to delivering value from trusted data.”

The integration of TomTom’s acclaimed map data solutions allows organizations to bolster transportation efficiency, refine traffic management and routing strategies, and make more informed decisions regarding location planning and urban development. By combining this with data from Precisely and other Data Link partners, customers can gain enhanced context and insights, facilitating swift and informed decision-making across a variety of applications, such as:

• - Product & Service Delivery: Achieving last-mile accuracy with improved routing and destination insights.
• - Risk Assessment & Underwriting: Detailed risk evaluations through visibility into street conditions and surrounding environments.
• - Urban Planning: Intelligent planning and investment strategies backed by deeper insights into community infrastructure.
• - Site Selection: Accelerated identification of optimal locations through integrated map and community data.
• - Logistics & Supply Chain Management: Enhanced route optimization and operational resilience by merging map, traffic, and business data.

Dan Adams, Executive Vice President and General Manager of Data Enrichment at Precisely, added, “Organizations depend on external data for critical decisions in areas ranging from last-mile delivery and site selection to urban planning. However, the process of transforming that data into a usable format is often marred by weeks of complications in data handling and reconciliation.” He continued, “By integrating TomTom into the Data Link program, we are enriching our ecosystem of pre-linked data, allowing customers to connect effortlessly, reducing integration costs, and fostering innovation on a larger scale.”

With TomTom’s entry into the Data Link program, the initiative now includes prominent industry figures such as Dun & Bradstreet, Overture Maps Foundation, GeoX Analytics, and Regrid, collectively working to overcome shared data challenges in various sectors. This embedded collaboration highlights a commitment to fostering a connected data ecosystem that is vital for modern organizations.

In conclusion, the addition of TomTom’s exemplary map data solutions to the Data Link program signifies a landmark development in the pursuit of enhanced data integration, aiming to empower organizations with the tools necessary for better decision-making in an increasingly complex data landscape. For more insights on TomTom and Precisely’s collaborative efforts, visit Precisely’s official website.