#Japan #Tokyo #Seven-Eleven #Melonuts #Hybrid Bread

A New Sensation: Melonuts from Seven-Eleven

On July 8, 2023, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, introduced an exciting new product: Melonuts. This innovative creation combines the beloved melon bread, a staple of Japanese confectionery, with the crispy, indulgent texture of donuts.

The Birth of Melonuts

The name ‘Melonuts’ reflects its unique preparation method - traditional melon bread is baked before being deep-fried like a donut. This process gives Melonuts a distinctly crunchy exterior that has evolved from the traditional melon bread's crispiness to a new, delightful 'zaku-zaku' texture. The taste is a comforting blend of sweetness with a hint of nostalgia, appealing to people of all ages as it combines two popular favorites: melon bread and donuts.

As the world embraces hybrid foods, Melonuts is gaining attention across social media platforms and in various media outlets, heralding a new trend in the world of snacks and desserts. The combination of these two iconic pastries provides a taste that transcends generational boundaries, offering a familiar yet novel experience.

Hybrid Pastry Trends

In recent years, hybrid pastries have taken the culinary scene by storm with creative combinations like croissant-donuts and more. Experts predict that these trends will continue to evolve, especially among younger audiences influenced by platforms like TikTok. As we approach 2025, Melonuts stands at the forefront of this delicious wave of culinary innovation.

Two Key Features of Melonuts

1. Unique Two-Stage Preparation

The preparation of Melonuts is divided into two stages: the classic melon bread is first baked, then deep-fried to achieve its signature texture. The outer biscuit layer is crispy and gives a satisfying crunch, while the inside retains the gentle sweetness of the original melon bread complemented by the light, airy texture characteristic of a donut.

2. Special Dough Composition

Unlike traditional ‘saku-fuwa’ melon bread, Melonuts addresses flavor and texture by altering the dough's composition. A more moist dough is used to ensure a soft bite when deep-fried. This combination results in a crunchy exterior while maintaining a soft and tender inside, providing a delightful contrast in every bite.

Expert Insights

A representative from Seven-Eleven expressed excitement about the launch of Melonuts, noting that hybrid breads are on trend and showcasing the creativity involved in blending different types of pastries with unique cooking methods. Melonuts, while innovative, also evokes nostalgia, bringing an emotional connection to those who indulge in its taste. He invites everyone to experience the new crunch and flavor that Melonuts has to offer.

Availability and Pricing

Melonuts are priced at 148 JPY (including tax: 159.84 JPY) and will be gradually available from July 8, 2023, across Japan, excluding Okinawa.

Conclusion

With an amalgamation of flavors and textures, Melonuts is poised to become a favorite among those seeking both traditional tastes and new experiences. Don’t miss out on this deliciously creative hybrid bread that encapsulates the essence of both melons and donuts. Be sure to grab one at your nearest Seven-Eleven and enjoy the surprising crunch and nostalgic flavor that is taking the snack world by storm!

Note: Prices may vary by store. The displayed prices reflect the reduced tax rate applied at 8%. Stocks may vary, and some locations may not carry this product. Additional variations may occur based on local selections.