Kolmar Korea Unveils K-Beauty Success Roadmap at Amazon Beauty Event in Seoul

Kolmar Korea Unveils K-Beauty Success Roadmap at Amazon Beauty in Seoul

Kolmar Korea, a prominent player in the Original Development Manufacturing (ODM) sector, recently showcased its strategic roadmap for K-Beauty's global growth at the Amazon Beauty event held in Seoul. The event took place on September 19, 2025, at the Grand Ballroom of COEX and brought together over 3,000 participants from the beauty industry, including brand representatives, distributors, influencers, investors, and other key stakeholders, both in-person and online.

Sang-Hyun Yoon, Vice Chairman of Kolmar Group, delivered an insightful keynote speech titled "K-Beauty Success from a Manufacturer's Perspective." In his address, Yoon emphasized the necessity of evolution and continuous innovation in the fast-paced beauty market to avoid falling behind competitors. He expressed that the discerning nature of Korean consumers is a significant factor driving K-Beauty's global competitiveness, stating, "Korean consumers are among the most demanding in the world. This intense competition in the domestic market has laid the foundation for the global prowess of K-Beauty. By creating hit products based on a deep understanding of consumer needs and extending product lines, brands can achieve real success internationally."

Kolmar Korea's participation as the exclusive production sponsor of the Amazon Beauty event solidified its commitment to advancing the K-Beauty industry. The company's booth highlighted a variety of innovative solutions, including skincare, makeup, personal care products, sun protection items, and cosmetic packaging. Attendees had the opportunity to engage in tailored consultations, exploring collaboration possibilities that could lead to sustainable business growth rather than mere transactional interactions. Many aspiring entrepreneurs engaged in detailed discussions about transforming ideas into executable business plans.

A spokesperson from Kolmar Korea remarked, “This event reaffirmed the vital role of ODM companies in driving the sustainable growth of K-Beauty. Moving forward, we will actively support our clients' global market expansion through our strategic collaboration with Amazon, while contributing to enhancing the overall competitiveness of the K-Beauty sector.”

Kolmar Korea's partnership with Amazon began with the joint organization of the inaugural K-Beauty Conference in June 2024. Both companies aim to accelerate the globalization of K-Beauty by providing brands with the necessary resources to succeed in international markets.

Founded in 1990, Kolmar Korea is a global leader in the cosmetics, pharmaceuticals, and health supplements industries, specializing in ODM solutions. With state-of-the-art R&D capabilities and advanced manufacturing facilities, Kolmar Korea collaborates with global beauty and health brands to deliver high-quality innovative products. The company, headquartered in Seoul, continues to foster the growth and globalization of K-Beauty by offering end-to-end solutions, from formula development to finished products.

In conclusion, the successful launch of the K-Beauty roadmap at the Amazon Beauty event marked a significant milestone in Kolmar Korea's journey to enhance the global footprint of K-Beauty. The emphasis on innovation, market insights, and collaboration sets a strategic foundation for the future of K-Beauty on the world stage.