#Japan #Tokyo #FUMIKODA #Made in Japan #Sabrina

FUMIKODA Launches 'SABRINA': A Canvas Bag for Every Woman

FUMIKODA, a brand known for its stylish business bags, is set to release its first canvas bag named 'SABRINA' on September 10, 2025. This new product reflects the brand's commitment to blending design and practicality for professional women seeking versatile accessories.

The 'SABRINA' canvas logo bag comes in two sizes, catering to different daily needs, with prices set at ¥9,900 for the small size and ¥12,100 for the medium size. Made from high-quality Japanese canvas, this bag aims to be the go-to choice for any casual outing or formal occasion, catering to customers who desire a more relaxed aesthetic.

Unearthing Artisan Craftsmanship in Every Stitch

The canvas used in 'SABRINA' is specially crafted by the esteemed Ogino Seori, a company with over a century of weaving expertise located in Okayama. Utilizing traditional shuttle looms, Ogino Seori produces unique fabric that embodies the essence of skilled craftsmanship. The dense and durable material ensures that the bag stands gracefully on its own, retaining its beautiful shape.

A Design that Adapts to Every Scene

The design philosophy behind 'SABRINA' revolves around seamlessly integrating into various aspects of a working woman's life. Whether commuting to the office or enjoying a relaxed weekend, this bag is suited for all styles.

• - Medium Size (¥12,100): This size accommodates A4-sized documents and laptops comfortably.
• - Small Size (¥9,900): Ideal for quick outings or a lunch tote.

Sustainability Meets Functionality

In addition to aesthetics, functionality is at the heart of 'SABRINA.' It features a stable structure that allows for self-supporting positioning, making it a reliable companion for busy days. Crafted with cotton as the vertical yarn and jute as the horizontal, 'SABRINA' highlights an eco-friendly approach.

Jute is cultivated with minimal pesticides and fertilizers, making it one of the most sustainable materials available, showcasing FUMIKODA's dedication to the environment.

Special Promotion to Celebrate the Launch

From September 10 to September 23, 2025, FUMIKODA will host a pop-up event at the Daimaru Tokyo store, where customers can purchase items worth ¥80,000 or more to receive a complimentary small size 'SABRINA' bag while supplies last. This initiative invites everyone to experience the exquisite craftsmanship and sustainable ethos of FUMIKODA firsthand.

About FUMIKODA

Established in 2016, FUMIKODA has embraced eco-conscious practices while producing high-quality bags in Japan. The founder, Fumi Koda, originally came from the IT consulting industry, aspiring to create functional yet stylish business bags with minimal environmental impact. In line with the Sustainable Development Goals (SDGs), FUMIKODA also supports various initiatives, including contributions to children's vocational and IT education and upcycling leftover fabric to create new items in collaboration with support facilities for people with disabilities.

For more details, you can visit their official website or follow them on Instagram for the latest updates.