TUMS Introduces Unique Burn Ball and Sweepstakes for Game Day Heartburn Relief
TUMS Unveils First-Ever Burn Ball and Exciting Sweepstakes
As football season heats up, TUMS has rolled out an innovative initiative to address a common issue faced by Big Game enthusiasts: heartburn. With one in every four football fans likely to experience heartburn during the excitement of their game day favorites, TUMS is stepping in with a clever solution—introducing the limited-edition Burn Ball. This specially designed football is not merely a fun accessory but a brilliantly engineered tool for heartburn relief, specifically created to be passed among friends while delivering TUMS Chewy Bites right when they're needed.
The Fun-Loving Vision Behind the Burn Ball
The Burn Ball is crafted to transit seamlessly between guests at a Big Game watch party. It not only embodies the spirit of the sport but it also contains a stash of heartburn-relieving Chewy Bites inside. This innovative approach addresses the unfortunate reality that 75% of football fans watching the Big Game usually find themselves unprepared when heartburn strikes. The Burn Ball is available for purchase exclusively at TUMSshop.com, making it a must-have for any dedicated fan.
Partnering with Social Media Sensation Eric Decker
To amplify the launch, TUMS has teamed up with viral creator Eric Decker, also known as Airrack, who has amassed a massive following of over 20 million fans. Known for his energetic stunts and innovative challenges, Decker will lead a social media sweepstakes called #PassTheTUMS, encouraging fans to share their creative ways to pass the Burn Ball during the playoffs and Big Game. This social campaign will run from January 9 to 25, allowing fans to showcase their skills across Instagram, TikTok, and YouTube Shorts to win exciting prizes.
How to Participate
Fans who wish to join in the fun and potentially win fantastic prizes can participate in the sweepstakes by following these steps:
- - Instagram: Post a video showing your trick shot and include the hashtag #PassTheTUMSSweepstakes along with following @TUMSofficial.
- - TikTok: Create a video demonstrating your unique take on 'passing the TUMS,' using both the hashtag and on-screen text, while following TUMS.
- - YouTube Shorts: Similar to the others, upload your video with the designated hashtag in the caption.
Prizes on Offer: One grand winner will receive a whopping $5,000, while 50 secondary winners will grab $50 UberEats gift cards.
The Importance of Heartburn Relief on Game Day
Patricia Melo, Brand Director for TUMS, highlighted the link between traditional game day festivities and heartburn. Food and football go hand in hand, but the discomfort caused by heartburn can overshadow the excitement. The Burn Ball initiative aims to remove this barrier, allowing fans to focus on the festivities rather than the discomfort.
Over the years, TUMS has built a reputation for rapid heartburn relief, helping fans savor their favorite foods without worry. With the recently launched TUMS Chewy Bites, offering relief from multiple digestive issues, TUMS continues to innovate and cater to its customers' needs.
Conclusion
The combination of the unique Burn Ball and the engaging sweepstakes exemplifies how TUMS is committed to supporting fans through their game day festivities. Fans can now enjoy their favorite foods while tackling the risk of heartburn, thanks to TUMS. Get ready to show off your passing skills this playoff season, and don’t forget to grab your limited-edition Burn Ball from TUMSshop.com!
For the latest updates and tips on managing heartburn, be sure to follow @TUMSofficial on Instagram and TikTok or visit TUMS.com.
Topics Consumer Products & Retail）
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