Introducing the Newest 'Mengkami' Noodles with Unmatched Chewy Texture and Rich Broth
On September 15, 2025, Menya Foods Co., Ltd., led by President Akihiro Toyotome, will launch two new flavors of their beloved 'Mengkami' instant noodles - 'Chicken Soy Sauce' and 'Rich Miso' - along with the revamped 'Bekkaku Mengkami' line, featuring two varieties: 'Yokohama-style Tonkotsu Soy Sauce' and 'Kyoto Chicken White Soup'. This launch emphasizes the company's commitment to delivering an authentic ramen experience right in the comfort of your own home.
Mengkami's latest offerings are a significant upgrade to their instant noodle range, boasting what they claim is the 'chewiest texture' ever created. The noodles are crafted using a specialized technique called 'fresh noodle-style three-layer thick method' which aims to mimic the chewy texture of hand-pulled noodles found in traditional ramen shops. A new addition to their ingredient list is 'mochi wheat', which constitutes around 5.3% of the flour used, contributing to this extraordinary chewiness. Furthermore, thanks to innovative drying methods, the cooking time for these noodles has been reduced from 7 to just 6 minutes without compromising on their thickness.
Accompanying the noodles are rich and flavorful soups: the Chicken Soy Sauce broth combines chicken essence with umami from kelp, seasoned with white pepper and ginger, while a special chicken oil elevates the overall taste. Meanwhile, the Rich Miso soup blends white miso with various aromatic vegetables, creating a sweet and mellow profile that is bound to delight.
Menya Foods is not just launching new flavors but is also making a bold statement for the fall/winter 2025 season with their 'Noodle Menya Staple Noodle Declaration', encouraging consumers to enjoy these noodles as staple foods to share with family. Their slogan, 'Delicious noodles, savory broth, with your favorite toppings', aims to emphasize how 'Mengkami's' noodles can be easily enhanced with personal touches from your pantry, resulting in an enriched dining experience reminiscent of dining out.
The revamped 'Bekkaku Mengkami' line presents an even better noodle experience, with a focus on enhancing the texture and aroma of the soup. Each cup focuses on providing bold, authentic flavors reminiscent of regional ramen. The range includes the popular 'Yokohama-style Tonkotsu Soy Sauce' and 'Kyoto Chicken White Soup', both made with noodles utilizing 6.5% mochi wheat.
These new introductions highlight Menya Foods' dedication to elevating instant ramen to new culinary heights while encouraging home dining experiences that rival restaurants. With the 'Mengkami' noodles and renewed 'Bekkaku Mengkami', noodle lovers will be treated to a deeply satisfying and flavorful meal that's quick and convenient. Don't miss out on the chance to discover your favorite flavors of 'Mengkami' this September!
Mengkami's latest offerings are a significant upgrade to their instant noodle range, boasting what they claim is the 'chewiest texture' ever created. The noodles are crafted using a specialized technique called 'fresh noodle-style three-layer thick method' which aims to mimic the chewy texture of hand-pulled noodles found in traditional ramen shops. A new addition to their ingredient list is 'mochi wheat', which constitutes around 5.3% of the flour used, contributing to this extraordinary chewiness. Furthermore, thanks to innovative drying methods, the cooking time for these noodles has been reduced from 7 to just 6 minutes without compromising on their thickness.
Accompanying the noodles are rich and flavorful soups: the Chicken Soy Sauce broth combines chicken essence with umami from kelp, seasoned with white pepper and ginger, while a special chicken oil elevates the overall taste. Meanwhile, the Rich Miso soup blends white miso with various aromatic vegetables, creating a sweet and mellow profile that is bound to delight.
Menya Foods is not just launching new flavors but is also making a bold statement for the fall/winter 2025 season with their 'Noodle Menya Staple Noodle Declaration', encouraging consumers to enjoy these noodles as staple foods to share with family. Their slogan, 'Delicious noodles, savory broth, with your favorite toppings', aims to emphasize how 'Mengkami's' noodles can be easily enhanced with personal touches from your pantry, resulting in an enriched dining experience reminiscent of dining out.
Product Features
Mengkami Chicken Soy Sauce
- - Noodles: Featuring an unprecedented chewy texture that seamlessly integrates with the soup, these thick, non-fried noodles are made with 5.3% mochi wheat.
- - Broth: A richly flavored soy sauce made from chicken and enhanced with the umami of kelp, seasoned with white pepper and ginger, finished off with a special chicken oil for depth and richness.
Mengkami Rich Miso
- - Noodles: Thick, non-fried noodles with the same 'chewiest texture' that harmonizes beautifully with the rich soup, integrating 5.3% mochi wheat.
- - Broth: A rich blend of white miso and aromatic vegetables combined with stir-fried vegetable fragrances, culminating in a melty, sweet miso soup.
Bekkaku Mengkami Revamp
The revamped 'Bekkaku Mengkami' line presents an even better noodle experience, with a focus on enhancing the texture and aroma of the soup. Each cup focuses on providing bold, authentic flavors reminiscent of regional ramen. The range includes the popular 'Yokohama-style Tonkotsu Soy Sauce' and 'Kyoto Chicken White Soup', both made with noodles utilizing 6.5% mochi wheat.
- - For the 'Yokohama-style Tonkotsu Soy Sauce', the soup combines thoroughly simmered pork bone with aromatic chicken oil, creating a rich burst of flavor. Toppings include chashu, spinach, green onions, and three sheets of seaweed.
- - The 'Kyoto Chicken White Soup' features similarly textured noodles paired with a broth that simulates the depth of a slow-cooked chicken dish, stirring up flavors of nostalgia. It includes wontons, chashu, and green onions for texture and taste.
These new introductions highlight Menya Foods' dedication to elevating instant ramen to new culinary heights while encouraging home dining experiences that rival restaurants. With the 'Mengkami' noodles and renewed 'Bekkaku Mengkami', noodle lovers will be treated to a deeply satisfying and flavorful meal that's quick and convenient. Don't miss out on the chance to discover your favorite flavors of 'Mengkami' this September!
Topics Consumer Products & Retail）
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