Revolutionizing Ad Reach: Rokt mParticle's New Match Boost Technology
Rokt mParticle Unveils Match Boost: A Game-Changer for Advertisers
Rokt mParticle, a leader in the realm of real-time customer data management, has officially launched its latest innovation, Match Boost, aimed at enhancing audience match rates for advertisers. This feature addresses a critical gap in the ad ecosystem by enriching first-party identifiers during activation, thus enabling brands to navigate the complexities of user identification in a rapidly evolving privacy landscape.
Understanding Match Boost
Match Boost is designed to fill the
Topics Business Technology）
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