Violet PR Achieves Five Prestigious Awards for Economic Development Initiatives

Violet PR’s Triumph at the PRSA-NJ Awards

On October 22nd, 2026, Violet PR was honored with five prestigious awards by the Public Relations Society of America’s New Jersey Chapter (PRSA-NJ) for its outstanding campaigns that are pivotal in fostering economic development and enhancing brand visibility. The agency, which operates on a national scale, specializes in public relations strategies aimed at supporting local economies through impactful storytelling. The recognition highlights the agency’s commitment to driving innovation and growth through effective communication strategies.

The awards encompassed several significant programs reflecting the agency’s diverse expertise. Among the winning initiatives, the campaign titled "Hollywood East: New Jersey Takes Center Stage" stood out, as it illustrated the burgeoning film and television industry within the state, developed in collaboration with the New Jersey Economic Development Authority (NJEDA) and the New Jersey Motion Picture and Television Commission. This creative campaign not only garnered 38 media placements but also reached a staggering audience of over 336 million, significantly enhancing awareness of the industry’s economic impact and available career opportunities in the state.

Another remarkable accomplishment was the recognition received for promoting a new flagship gym, Iron Culture, in West Orange, NJ. The event campaign titled "Building More Than Muscle: Launching a New Jersey Success Story" was applauded for its ability to connect local stakeholders including elected officials, business leaders, and community members, successfully generating 45 media placements and celebrating the facility's launch in the local community.

The agency also achieved a noteworthy mention in the "Media Relations" category for its campaign entitled "Brooklyn Navy Yard: From Shipyard to Innovation Engine." This strategic initiative emphasized the transformation of the historic Brooklyn Navy Yard into a modern hub for advanced manufacturing, showcasing the innovative growth of the area. The comprehensive media outreach resulted in 85 placements and a colossal audience of 662 million people.

In addition to its state-level achievements, Violet PR made its mark on a national scale with its campaign titled "Ready for Takeoff: Commemorating Pittsburgh’s New Airport Opening (2025)." This public affairs campaign for Pittsburgh International Airport (PIT) effectively communicated the significance of the new terminal, leading to over 200 media placements across major platforms reaching 525 million people. By engaging influential media outlets, the campaign successfully amplified the airport's vision and its implications for the community.

The final award recognized the agency's strategic communication efforts in Topeka, Kansas with the campaign "The U.S. City Bridging Borders: How Topeka Tackled Tariffs." Dealing with challenges posed by rising tariffs, Violet PR effectively conveyed the importance of economic ties between Kansas and Canada through compelling storytelling, achieving 57 media placements with a modest budget of only $10,000 over the span of two months.

According to April Mason, CEO and founder of Violet PR, these awards signify the agency’s versatility in navigating diverse communication challenges faced by clients. "Whether it’s promoting the opening of a new airport and advancing a community's economic agenda or tackling complex issues like international trade, our focus remains on highlighting impactful narratives that resonate with key audiences," she stated.

The recognition at the PRSA-NJ Pyramid Awards underscores Violet PR’s exceptional work in public relations and reflects its dedication to driving meaningful change through strategic communications. The agency continues to expand its footprint, recently ranking No. 96 on O'Dwyer's list of independent public relations firms, showcasing impressive growth of 22.6% year-over-year. With the opening of a second office in New York City, Violet PR is poised for further success in the public relations landscape and is committed to helping its diverse clientele achieve their goals through innovative and impactful public relations strategies.

About Violet PR

Founded in 2010, Violet PR is a renowned public relations firm specializing in economic development, commercial real estate, and place branding. Partnering with cities, regions, and organizations, Violet PR focuses on raising visibility through strategic storytelling and media engagement. With a commitment to fostering growth and investment, the agency continues to play a pivotal role in empowering communities.

For more details, visit Violet PR.