GreenCore Solutions Launches TreeFree Passport® Across Europe
In a significant push towards sustainability in the diaper manufacturing industry, GreenCore Solutions Corp. has launched its
TreeFree Passport® certification and transparency system across Europe. As of October 9, 2025, this innovative program is now integrated into every pack of
TreeFree Diaper® sold under the company’s private-label brands, which include:
- - TreeFree Couche™ in France
- - TreeFree Windel™ in Germany
- - TreeFree Pañal™ in Spain
- - TreeFree Blöja™ in Sweden
- - TreeFree Nappy™ in the United Kingdom.
This launch marks a pivotal transformation in Environmental, Social, and Governance (ESG) compliance, moving it away from a traditional cost center into a valuable asset for companies. Each pack of TreeFree Diapers features a distinct badge along with a QR-enabled verification code that links consumers directly to certified impact data. This data confirms the diapers are composed entirely of non-tree materials, comply with EU deforestation regulations, and meet performance standards verified by SGS.
Overview of TreeFree Passport®
The
TreeFree Passport® is designed to enhance product transparency and ensure sustainability claims are credible. By incorporating a badge on the packaging, consumers can now see that every pack is “TreeFree Passport® Certified.” This integrated QR code not only adds to the packaging's aesthetic but also serves as a live certificate, offering immediate verification of the product’s environmental claims.
Integration and Benefits
The program simplifies the certification process by eliminating the need for traditional tree-fiber verification channels. This ensures that every diaper leaving the production line is automatically verified for sustainability, traceability, and profitability without any friction. In essence, the
TreeFree Passport® acts as an ecosystem that connects manufacturers, retailers, and consumers through verified data.
1.
Verification Layer: Each batch is validated by SGS, confirming 100% tree-free content, while documentation is embedded into a digital record for that batch.
2.
Transparency: Consumers can scan the QR code to access verified data on carbon dioxide (CO₂) emissions, water savings, and tree preservation efforts attributed to their purchase.
3.
Zero Friction: The system requires no additional audits or new production line setups, allowing for seamless integration into existing operations.
The result is a sustainable and profitable solution for diaper manufacturers, which promises to revolutionize the industry by ensuring that sustainability is not just a compliance issue but a competitive advantage.
Words from the CEO
Matthew Keddy, CEO of GreenCore Solutions Corp., expressed his enthusiasm for the initiative, stating, “TreeFree Passport® proves that compliance can pay. By embedding real ESG data into every pack, we've built a system where sustainability verifies itself, and partners profit from doing the right thing.” This initiative is expected to streamline ESG compliance and reporting on a large scale for retailers selling TreeFree Diaper® products across Europe.
About GreenCore Solutions Corp.
Founded as a leader in tree-free hygiene innovations, GreenCore Solutions has developed not only the
TreeFree Diaper®, but also the
econoLiite Core® and the pioneering
TreeFree Passport® frameworks. The company operates under its PATH+ (Partner Alliance for Traceable Hygiene) network, which connects Original Equipment Manufacturers (OEMs), retailers, and auditors through the AI-driven
TreeFree Connexion® Platform v1.5. This platform facilitates verifiable sustainability and profitability across Europe and Latin America, reinforcing GreenCore’s commitment to redefining ESG manufacturing economics.
For more information, visit
www.greencoresolutions.com.