#Japan #Tokyo #Häagen-Dazs #FamilyMart #Hometown Tax

FamilyMart's Hometown Tax Program Expands

FamilyMart, a well-known convenience store chain based in Tokyo, continues to enhance its hometown tax initiative, which allows customers to redeem gifts at local stores. Recently, new partners such as Hamanao Town in Hokkaido and Kuki City in Saitama Prefecture have joined the program. Starting October 16, 2025, at 10:00 AM, a total of eight new gift items will be added to the lineup. This initiative is part of FamilyMart’s commitment to providing customers with fun and beneficial experiences through its services.

New Additions and Popular Choices

As demand for hometown tax programs surges toward the end of the year, FamilyMart is making it more convenient than ever to participate. New offerings include the beloved Haagen-Dazs Mini Cup Vanilla from Hamanao Town, the popular Cheese Taru® from Kuki City for snacking, and Taiwan Ramen from a local eatery in Shizuoka Prefecture. These eight additional products increase the total selection to 64 items from 24 participating municipalities, making it easier for customers to find affordable daily-use products that also support local economies amidst rising prices.

FamilyMart is dedicated to working collaboratively with local communities and municipalities to promote their unique attractions and enhance the range of available gifts. By facilitating easy redemption of gifts through local stores, the program aligns with environmental sustainability goals by reducing the carbon footprint associated with delivery logistics.

Comments from Participating Municipalities

Kuki City’s Mayor, Shuichi Umeda, expressed excitement about joining the program, highlighting the reduced environmental impact due to the in-store pickup system. This initiative reflects the city’s commitment to becoming a zero-carbon city and offers an opportunity for greater visibility of Kuki’s local products.

Hamanao Town’s Mayor, Kiyotaka Saito, also endorsed the collaboration. He noted that participating in FamilyMart’s hometown tax program would help raise awareness of the town’s unique features, allowing contributors to enjoy appealing local gifts conveniently. Moreover, by eliminating the need for product shipping, the program demonstrates a thoughtful approach to sustainable management for municipalities.

Exciting Campaign Announcement

In conjunction with the new items, FamilyMart is running a special campaign where customers can win Hamanao Town products by purchasing Haagen-Dazs ice cream starting from October 16 through November 3, 2025. Participants need to register and present their Famipay when buying designated Haagen-Dazs products for a chance to win one of several prizes, including:

• - 1st Prize: Local specialty products worth 5,000 yen for 30 winners
• - 2nd Prize: 1,000 Famipay points for 50 winners
• - 3rd Prize: 100 Famipay points for 420 winners

The campaign includes several Haagen-Dazs Mini Cup flavors—Vanilla, Strawberry, Green Tea, Cookies & Cream, and Macadamia Nut. Customers who purchase five or more products during the campaign will triple their chances of winning.

Future Prospects for FamilyMart

FamilyMart aims to be a vital part of everyday life, inspired by the motto, “You, Convenience, FamilyMart.” By continually engaging with local communities, the convenience store strives to create connections with customers like family. As they work towards creating a localumena, FamilyMart is committed to being more than just a store and hopes to be an irreplaceable place for everyone.

For those looking forward to additional gift options, FamilyMart will be rolling out other products starting in October, including unique offerings from various local municipalities.

Conclusion

FamilyMart's ongoing efforts in enhancing the hometown tax program provide a platform for local products and create a fresh line of enjoyment for customers. With the integration of beloved brands like Haagen-Dazs and local delicacies, it sets a new standard for convenience and community collaboration, enriching the shopping experience and contributing to local economies all while keeping sustainability in mind.