#Japan #Tokyo #payment service #Net Protections #MOBI CAST

Net Protections Enhances Payment Notifications with MOBI CAST

In a strategic move to advance its customer experience, Net Protections, a leading name in deferred payment services, has recently integrated the MOBI CAST system from Mobilus Inc. into its operations. This initiative signals an important step forward in transforming payment notifications through the convenience of LINE messaging.

Enhanced Payment Experience

Previously reliant on SMS for payment notifications, Net Protections now offers an innovative communication channel via LINE, allowing for a more user-friendly interaction. The introduction of LINE notifications has already surpassed 1 million messages within a short period, yielding remarkable results in operational efficiency and cost reduction, achieving a 40% decrease in notification expenses.

Mobilus Inc., the Tokyo-based company behind this solution, developed MOBI CAST specifically for contact centers, aiming to improve customer engagement and interaction. By leveraging the LINE platform, Net Protections has enhanced the payment notification process, providing a gentle reminder approach that contributes to a better customer experience.

Why the Shift to LINE?

As the B2C e-commerce market continues to flourish, reaching a staggering 24.8 trillion yen in 2023, the demand for deferred payment services has been growing proportionally. Customers appreciate the flexibility to pay after receiving goods, with the ability to confirm their purchases before making payments. Such features not only improve decision-making reliability for consumers but also reduce the risks of abandoned carts for businesses.

However, the previous use of SMS came with its challenges. SMS messages, limited in word count, often resulted in vague notifications that left customers confused, leading to an increase in inquiry calls regarding payment intentions. By optimizing the messaging process, Net Protections aims to eliminate these inefficiencies while maintaining a positive customer experience.

The Implementation of MOBI CAST

MOBI CAST facilitates a more detailed notification process—Messages can now extend beyond the restrictive character limits associated with SMS, enhancing clarity about payment deadlines and amounts. Where SMS had limited messages to about 70 characters, LINE notifications can explore more extensive content, providing essential information that customers need in a comprehensible manner.

By incorporating features such as personalized notifications based on user behavior and preferences, Mobilus has helped Net Protections to not only streamline operations but also enrich customer interactions, deepening customer satisfaction. The initial results have shown that there has been a significant drop in customer inquiries related to payment clarity, effectively enhancing operational workflows.

Achievements Post-Implementation

The introduction of LINE’s notification capabilities promises substantial future benefits for Net Protections. Here are the key achievements thus far:

• - Cost Reduction: Notification expenses have decreased by 40%, indicating a substantial financial upside for Net Protections.
• - Operational Efficiency: With clearer communication, inquiries to customer support have drastically declined, enabling a swifter response in service matters.
• - Keen Customer Reactions: Users have expressed appreciation for the reminders, recognizing the LINE notifications as a useful tool that helps them manage their payments efficiently, reinforcing positive feedback about this method of communication.

Future Prospects

Looking ahead, Net Protections plans to leverage this success further by automating notifications to potentially process up to 3.6 million messages annually. The company also seeks to broaden the application of LINE notifications beyond payments, targeting enhanced marketing strategies for their services to a larger customer base.

The positive impact of MOBI CAST has set a foundation for expanding its utility across different customer-facing projects, reinforcing lines of communication through effective and innovative digital solutions. Mobilus continues to partner with Net Protections, ensuring that customer experiences remain at the forefront while exploring new methodologies to improve CX.

Conclusion

As businesses strive to improve customer engagement and streamline processes, the partnership between Net Protections and Mobilus demonstrates the significant benefits of embracing new technology in business operations. Ultimately, the integration of MOBI CAST is not just about cutting costs; it’s about creating an enhanced customer journey that adds value to the relationship between businesses and their clientele.