#Japan #Tokyo #Frozen Food #Tokyo Bay #Tom's Company

All-You-Can-Eat Frozen Food Festival at Tokyo Bay

Tokyo Bay City Circuit, managed by Tom's Company, is gearing up for an extraordinary event on January 31st—an All-You-Can-Eat Frozen Food Festival. The venue, known for blending motorsport with cutting-edge technology, promises an unforgettable culinary experience for food lovers.

A Flavorful Array Awaits

Participants can indulge in over 20 different high-quality frozen and instant food items during this 100-minute feast. The selection goes beyond the ordinary, including classic pasta and fried rice, as well as popular Japanese festival foods like okonomiyaki and takoyaki. Diners can also enjoy genuine dim sum, various curries, soups, and ramen, catering to diverse palates and preferences.

The organizers have taken previous visitors' feedback into account, enhancing the dessert offerings and expanding the range of condiments available. To streamline the experience for guests, a reservation-only system has been implemented, allowing for a smoother and more enjoyable dining experience.

Background of the Service Introduction

Four key factors influenced the decision to introduce this service:
1. Increasing Cost-Consciousness: Amidst ongoing inflation, there’s a growing preference for cost-effective dining options like all-you-can-eat deals.
2. Balancing Quality: The event focuses on providing not just convenience but also high-quality products.
3. Addressing Labor Shortages: The model aims to maintain high service quality with fewer staff through automation and efficient operations.
4. Reducing Food Waste: Utilizing frozen ingredients helps to manage fluctuating demand and minimize food waste risks.

In the future, about 40% of the visitors to Tokyo Bay City Circuit are expected to be international tourists. The initiative aims to promote Japan's esteemed frozen food offerings as a vital part of its cultural heritage.

Event Details

• - Date: January 31
• - Time: 12:00 PM - 5:00 PM (Last check-in at 3:00 PM)
• - Location: Tokyo Bay City Circuit
• - Admission Fees:

- All-You-Can-Eat Frozen Food: Adults ¥1,800, Children ¥900
- All-You-Can-Eat Frozen Food + Unlimited Drinks: Adults ¥2,800, Children ¥1,400

• - Note: Guests aged 3 and under are free, while those aged middle school and above will be charged the adult rate.

Future Developments

This service marks the beginning of a test market initiative with plans for permanent implementation in the future. The team aims to optimize cost structures and assess customer needs, ensuring a viable service model while maintaining high standards and reasonable pricing.

About Tokyo Bay City Circuit

Opened in December 2023, Tokyo Bay City Circuit is a cutting-edge entertainment facility located in the Odaiba area of Tokyo. This venue merges motorsport with the latest technology, offering outdoor go-karting and state-of-the-art e-Motorsports simulation experiences. With its unique concept, Tokyo Bay City Circuit has become a prominent hub for urban motorsports, earning substantial media attention, including over 20 appearances on various television programs within just two years.

For more information, visit the Tokyo Bay City Circuit website.

To explore past media coverage, check here.