EICMA 2026 Breaks Records with Over 600,000 Attendees Marking Its Largest Edition Ever
The EICMA 2026 event in Milan has set a new record, attracting over 600,000 visitors, which marks a 6% increase from the previous edition. This year saw a remarkable 30% increase in professional attendance, with more than 51,000 industry professionals from 168 countries gracing the event. Holding the title of the largest international motorcycle expo, EICMA 2026 showcased an impressive lineup of 764 exhibitors from 52 countries, representing a total of 2,150 brands, with 74% being international.
Spanning six days from November 3 to 8, the expo occupied ten halls, covering a massive area of 300,000 square meters. The exhibition was a bustling hub featuring world premieres, business opportunities, driving experiences, and entertainment, solidifying EICMA’s standing as a pivotal business platform for the two-wheeled sector. The event drew coverage from 8,700 journalists, media professionals, technical specialists, and content creators from 67 nations, enhancing its global footprint.
"The growth in attendance demonstrates that EICMA is not only capable of captivating motorcycle enthusiasts but also serves as a key international business platform for the industry," noted Pietro Meda, the President of EICMA. The organization continues to invest in content, experiences, and services aimed at boosting the allure of the fair, attracting new audiences, and fostering opportunities within the sector.
One notable highlight of this year’s edition was the exhibition titled "Speed Legends," dedicated to the rich history of MotoGP™, showcased in Pavilion 22. Organized in collaboration with MotoGP and supported by the FIM and the Italian Trade Agency, this exhibition drew over 150,000 visitors. It featured legendary motorcycles ridden by champions like Agostini, Schwantz, Doohan, Rossi, Lorenzo, Márquez, and Bagnaia, encapsulating more than seven decades of racing history.
Additionally, the collaboration with MotoGP attracted thousands to the MotoGP Gaming Arena, which featured real motorbikes adapted as racing simulators along with various competitions offering exclusive experiences at the Mugello and Misano Grands Prix in 2027.
Outside the pavilions, MotoLive celebrated its 21st anniversary, occupying a 60,000 square meter space that hosted races, freestyle motocross, trial tests, and adventure challenges. The event also showcased performances by Toni Bou and motorcycle legends such as Troy Bayliss, Marco Melandri, and Stefan Everts. The event was live broadcast for eight hours, highlighting motorcycles from 17 manufacturers alongside the riders participating in the Champions Charity Race.
Furthermore, Y.U.M. - Your Urban Mobility offered over 4,000 test rides, allowing visitors to experience scooters, mopeds, and quadricycles, both electric and combustion-driven, for free.
EICMA also served as a platform for unveiling the 2027 Dakar Rally route, presented by ASO and race director David Castera. The "Motonomics" conference, organized by ACEM and ANCMA, emphasized the sector's contributions to Europe and the UK, amounting to an impressive 35.1 billion euros in GDP impact, creating 481,600 jobs, and generating 20.6 billion euros in tax revenue.
The presence of Italian Prime Minister Giorgia Meloni, alongside representatives from governmental and institutional sectors, underscored EICMA’s position as a global showcase for the motorcycle industry and Made in Italy products.
Spanning six days from November 3 to 8, the expo occupied ten halls, covering a massive area of 300,000 square meters. The exhibition was a bustling hub featuring world premieres, business opportunities, driving experiences, and entertainment, solidifying EICMA’s standing as a pivotal business platform for the two-wheeled sector. The event drew coverage from 8,700 journalists, media professionals, technical specialists, and content creators from 67 nations, enhancing its global footprint.
"The growth in attendance demonstrates that EICMA is not only capable of captivating motorcycle enthusiasts but also serves as a key international business platform for the industry," noted Pietro Meda, the President of EICMA. The organization continues to invest in content, experiences, and services aimed at boosting the allure of the fair, attracting new audiences, and fostering opportunities within the sector.
One notable highlight of this year’s edition was the exhibition titled "Speed Legends," dedicated to the rich history of MotoGP™, showcased in Pavilion 22. Organized in collaboration with MotoGP and supported by the FIM and the Italian Trade Agency, this exhibition drew over 150,000 visitors. It featured legendary motorcycles ridden by champions like Agostini, Schwantz, Doohan, Rossi, Lorenzo, Márquez, and Bagnaia, encapsulating more than seven decades of racing history.
Additionally, the collaboration with MotoGP attracted thousands to the MotoGP Gaming Arena, which featured real motorbikes adapted as racing simulators along with various competitions offering exclusive experiences at the Mugello and Misano Grands Prix in 2027.
Outside the pavilions, MotoLive celebrated its 21st anniversary, occupying a 60,000 square meter space that hosted races, freestyle motocross, trial tests, and adventure challenges. The event also showcased performances by Toni Bou and motorcycle legends such as Troy Bayliss, Marco Melandri, and Stefan Everts. The event was live broadcast for eight hours, highlighting motorcycles from 17 manufacturers alongside the riders participating in the Champions Charity Race.
Furthermore, Y.U.M. - Your Urban Mobility offered over 4,000 test rides, allowing visitors to experience scooters, mopeds, and quadricycles, both electric and combustion-driven, for free.
EICMA also served as a platform for unveiling the 2027 Dakar Rally route, presented by ASO and race director David Castera. The "Motonomics" conference, organized by ACEM and ANCMA, emphasized the sector's contributions to Europe and the UK, amounting to an impressive 35.1 billion euros in GDP impact, creating 481,600 jobs, and generating 20.6 billion euros in tax revenue.
The presence of Italian Prime Minister Giorgia Meloni, alongside representatives from governmental and institutional sectors, underscored EICMA’s position as a global showcase for the motorcycle industry and Made in Italy products.
Topics Entertainment & Media）
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