Celebrating 150 Years of Nagano with Special Highway Fair

Celebrating Nagano's Centennial Anniversary

In a spectacular showcase of local pride, NEXCO East Japan Area Tract, located in Minato, Tokyo, is proud to announce the hosting of a special event titled “Nagano Prefecture 150th Anniversary Fair” across various highway service areas and parking areas. This fair is set to celebrate the rich history and culture of Nagano as it reaches a significant milestone – its 150th birthday.

The event features a wide array of delectable souvenirs that encapsulate the essence of Shinshu, the region’s cultural identity. Among the highlights is a unique collaboration with the renowned Hachiman-Yasogoro, a long-established brand favored for its culinary offerings in Nagano. This partnership introduces a limited-edition can featuring an original design available exclusively at highway outlets, making it a must-have for enthusiasts.

Exclusive Souvenirs and Rare Collectibles

One of the most anticipated offerings is the 2026 Year Model “150th Anniversary Can” from Hachiman-Yasogoro. This limited-edition product is crafted especially for the highway market, showcasing a design that celebrates Nagano's 150 years of legacy. Last year, a similar anniversary can sold out within a week, underscoring the high demand for these exclusive collectibles. Fans are encouraged to purchase this item promptly, as stocks are limited.

What is a Year Model Can?

The Year Model Can is a signature product of Hachiman-Yasogoro, featuring a unique design theme relevant to the year of release. For the 2026 model, the can celebrates Nagano's sesquicentennial with illustrations of four prominent landmarks accompanied by Alcoma, the official PR character of Nagano Prefecture. Not only does the can feature a beautiful design, but it is also filled with a specially blended spice mix using only locally sourced Nagano peppers. This collaboration offers a distinct taste unique to the region, making it a true culinary treasure.

Event Locations and Dates

The anniversary fair will be held in 14 different locations along the Joshinetsu Expressway, including:

- Yokokawa Service Area (both directions)
- Sakuho Parking Area (both directions)
- Tohbu Yunomaru Service Area (both directions)
- Matsushiro Parking Area (both directions)
- Obuse Parking Area (both directions)
- Chikuma River Sakaki Parking Area (both directions)
- Obasute Service Area on the Nagano Expressway (both directions)

The fair will run from August 1, 2026 (Saturday) to August 31, 2026 (Monday).

For detailed information and updates, please visit the Drive Plaza website.

This celebration not only highlights the flavors and traditions of Nagano but also enhances community spirit, inviting everyone to partake in its historical significance and shared heritage. Don't miss out on this unique opportunity to celebrate with Nagano and bring home a piece of its fascinating story!