#MICE Summit #Saudi Arabia #Riyadh #Vision 2030

The International MICE Summit 2025: A Gateway to Saudi Arabia's Future

The International MICE Summit (IMS) 2025 is set to take place in Riyadh, Saudi Arabia, on November 26-27, 2025. Building upon the success of its inaugural event in 2024, which attracted over 1,700 participants from 25 countries, IMS25 is expected to bring together more than 2,000 global leaders from various industries and politics. The event aims to position Saudi Arabia firmly as one of the fastest-growing destinations for business events worldwide.

Strengthening Global Connections

Hosted by the Saudi Conventions and Exhibitions General Authority (SCEGA), IMS25 will not only celebrate the achievements of the previous summit but will also aim to foster growth in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. As the Kingdom prepares for global events such as Expo 2030 and the FIFA World Cup 2034, the summit will serve as a critical gathering point for discussing innovations, connectivity, and sustainable growth strategies within the sector.

His Excellency Fahd Al-Rasheed, the chairman of SCEGA, stated, “Vision 2030 opens an unprecedented era filled with opportunities and new experiences, welcoming the world to Saudi Arabia.” The summit will focus on public-private partnerships, fostering collaboration that enhances the overall MICE ecosystem positively.

A Record of Growth

The MICE sector in Saudi Arabia has witnessed remarkable growth, expanding by an impressive 44% over the past five years. This growth underscores its essential role in the economic diversification efforts of the Kingdom. With each year, approximately 17,000 events occur in Saudi Arabia, attracting millions of visitors. Notably, in 2024, the country welcomed a record 115.9 million tourists, experiencing a 19% increase in international visitor spending compared to the previous year. The total growth in tourism expenditures reached 11% amid an evolving business landscape.

Highlights of the Summit

During the two-day IMS25, attendees will not only enjoy discussions and networking opportunities with industry leaders but also partake in commercial announcements, innovative cluster presentations, and a gala dinner. These activities are designed to connect decision-makers with the newest trends and innovations that are vital for shaping the industry’s future.

The summit is poised to continue being a driving force in the global MICE landscape under the theme, “Public-Private Collaboration Fueling MICE Growth.” The collaborative nature of IMS25 could very well usher in fresh opportunities for the industry, reflective of the Kingdom’s vast potential as a premier business meeting destination.

Register for IMS25

Those interested in attending the International MICE Summit 2025 can register now by visiting www.internationalmicesummit.com. Comprehensive information regarding the summit, including schedules and speaker lists, can also be found on their platform. This is a unique chance for industry professionals to immerse themselves in Saudi Arabia’s MICE landscape and leverage its growth for future endeavors.

The SCEGA, established via a royal decree in 2018, oversees the development and regulation of Saudi Arabia's MICE sector, promoting the Kingdom as a top-tier destination for global events. As the international community awaits the remarkable vision represented by Saudi Arabia’s ambitious Vision 2030, events like IMS25 are pivotal in shaping the way forward for global business engagement.