Like Air and Prime Bites Unveil Their First Collaborative Flavor Drop on TikTok

Like Air® and Prime Bites Collaboration: A New Flavor Adventure

In a groundbreaking move for the snack industry, Like Air®, a beloved family-owned brand, has joined forces with Prime Bites for their first-ever co-branded flavor drop. This exciting collaboration, launched on July 31, 2025, introduces fans to a delightful bundle exclusively available on TikTok Shop. This partnership aims to enhance the snacking experience by combining the best elements of both brands, each with a reputation for innovative, better-for-you snacks.

The star of this debut is the Chocolate Glazed Donut Puffcorn, a flavor inspired by Prime Bites’ top-selling brownie, which has become a sensation on TikTok. Alongside this unique puffcorn, the bundle includes six Chocolate Glazed Donut Protein Brownies crafted by Prime Bites, which are renowned for their high protein content and indulgent taste. Each bundle not only contains these delicious treats but also features 15 single-serve bags of the puffcorn, a complimentary Like Air chip clip, and a grocery coupon. Consumers will even have a chance to win a year’s supply of snacks from both brands!

All products within the collaboration maintain Like Air’s commitment to quality, being made from non-GMO corn and devoid of gluten and nuts. Each serving of the puffcorn comes in at just 80 calories, making it a great option for lunch boxes or late-night cravings. Allison Lin, Co-Founder of Like Air®, shared her enthusiasm about this project, stating that this collaboration reflects the shared vision both companies have for consumer-driven snack innovations.

Meanwhile, Prime Bites has carved a niche for itself on TikTok, building a vibrant community around snacks that marry functionality and flavor. Founder Caesar Bacarella noted how their collaboration with Like Air brings an exciting new edge to snack offerings. The partnership marks a significant milestone as part of Like Air’s TikTok expansion strategy, which began with their monthly flavor drop program initiated in August 2024.

Since its founding in 2021, Prime Bites has garnered attention for its nutritious treats, featuring at least 15 grams of protein and 5 grams of collagen per serving. Their brownies and muffins not only satisfy sweet cravings but also provide functional nutritional benefits.

The limited-edition bundle is being sold at a price of $39.99 and is available through both brands’ TikTok Shops, inviting fans to experience these unique flavors first-hand. To promote this collaboration, special promotions will be featured on TikTok, further engaging the TikTok community.

For snack enthusiasts looking for something fresh and innovative, the combination of Like Air® and Prime Bites represents a perfect fusion of deliciousness and nourishment. Both brands encourage consumers to explore this new flavor drop and look forward to expanding their presence on social media with exciting product offerings in the future.

For more information about Like Air®, visit likeair.com and follow them on social media @likeairsnacks. Dive into this snack revolution and enjoy the delightful partnership between two industry pioneers!