BJ's Restaurant & Brewhouse Partners with Mars to Debut SNICKERS® Pizookie®

A Sweet Collaboration: The New SNICKERS® Pizookie® at BJ's Restaurant & Brewhouse

In a delightful move that combines sweet indulgence with a beloved classic, BJ's Restaurant & Brewhouse is launching its latest dessert, the SNICKERS® Pizookie®, starting April 17. This partnership with Mars brings together two iconic names known for their deliciousness, transforming the Pizookie® into something truly exceptional.

BJ's, known for its innovative takes on desserts, has created an extraordinary version of the popular Pizookie® that incorporates the beloved flavors of SNICKERS®. The freshly baked brown sugar cookie boasts chunks of SNICKERS®, complemented by a generous topping of creamy vanilla bean ice cream, all drizzled with a rich chocolate shell and gooey caramel sauce. Finally, it is adorned with additional SNICKERS® pieces, creating a decadently sweet dish that is both shareable and unforgettable.

Why the New SNICKERS® Pizookie®?

This new offering follows BJ's recent success with the Fryckle Pizookie®, and it was the collaborative effort with SNICKERS® that sealed the decision on the sweet route. According to Heidi Rogers, senior vice president of marketing at BJ's Restaurants, Inc., the initial thought was to venture into savory territories once again. However, the sweet tooth prevailed, and the team decided it was essential to introduce their guests to a dessert that epitomizes celebration — the SNICKERS® Pizookie®.

Heidi expressed her enthusiasm: “Collaborating with SNICKERS® and crafting a Pizookie® with such an iconic candy allows us to elevate our dessert game, ensuring we bring joy to our guests at BJ's.” This sentiment accentuates BJ's commitment to providing memorable dining experiences that feature moments worth sharing.

A Perfect Addition to Any Gathering

Available for a limited time and exclusively for dine-in customers, the SNICKERS® Pizookie® is designed to be a showstopper at any get-together. Whether it’s a quick dessert after dinner or a centerpiece for birthdays and milestones, this delectable treat is sure to prompt smiles and indulgent moments. BJ’s believes desserts should be as shareable as they are delightful, and the SNICKERS® Pizookie® certainly promises to steal the spotlight.

BJ's has made its mark with a diverse menu catering to various tastes, from their hearty entrees to their distinctly famous Pizookie® lineup. With over 200 casual dining restaurants spread across 31 states, BJ’s balances affordability with high-quality food.

About BJ's Restaurants, Inc.

Founded in 1978, BJ’s boasts a rich legacy in craft brewing, winning multiple awards, including the latest Vibe Vista Awards for best beer program. Their menu offers a wide range of options, featuring everything from signature deep-dish pizzas to mouthwatering entrees, alongside their renowned desserts. BJ's continues to be a pioneer in the restaurant-brewery segment, with a strong commitment to high-quality ingredients, moderate pricing, and exceptional service.

The Birth of an Iconic Dessert

The introduction of the SNICKERS® Pizookie® also showcases the ongoing success of BJ's in transforming traditional desserts into modern masterpieces. As a brand, BJ's places a big emphasis on innovation and guest satisfaction, consistently pushing the boundaries of what a dessert can be. With this collaboration, they have tapped into the nostalgic love for SNICKERS® candy, bringing it into a new realm of dessert artistry.

So, starting April 17, head over to your nearest BJ's Restaurant & Brewhouse and experience the new SNICKERS® Pizookie® — a perfect blend of nuts, chocolate, and caramel waiting to be enjoyed. For more details, you can visit BJ's Restaurants or follow them on social media @bjsrestaurants for the latest updates and promotions.