#USA #Minneapolis #Love Your Melon #LYM #Zachary Quinn

Love Your Melon Founder Revives Brand as LYM

The beloved beanie brand Love Your Melon (LYM) has made a triumphant return, marking a new chapter in its journey of supporting children affected by cancer. Founded during a college project, the brand has grown into a nationwide movement that has positively impacted over 270,000 children battling cancer. As we enter Childhood Cancer Awareness Month, the founder, Zachary Quinn, has reacquired LYM from Win Brands Group and is relaunching it with a renewed focus on its original mission.

A Personal Mission

Zachary Quinn expressed his deep connection to LYM, stating, "This is personal. It always has been. We started this company in our college apartment with a simple idea: to give a hat to every child battling cancer. That mission still drives everything we do. Now, with my family by my side, we're bringing LYM back to its roots and building toward something even bigger. This isn't just a comeback; it's a calling, and we're just getting started."

LYM seeks to enhance its commitment to comfort, community, and care, catering to today's socially conscious consumers. The brand aims not only to produce stylish headwear but to create a community where every purchase makes an impactful difference.

The Signature Buy One, Give One Program

Coinciding with its relaunch, LYM is reintroducing its signature "Buy One, Give One" program. For every beanie purchased, another will be donated to a child battling cancer, along with support to their caregivers and families. Each beanie features a new blue tag that symbolizes hope and solidarity, reinforcing the shared commitment to uplift those affected by cancer.

Since its inception in 2012, Love Your Melon has donated over $10 million to pediatric cancer programs, which play a crucial role in supporting families during challenging times. In fact, one in five families faces significant challenges related to food, transportation, or housing after a childhood cancer diagnosis. After six months of treatment, many families find it difficult to keep up with basic expenses.

MaryBeth Meyer, Director of Marketing at Pinky Swear Foundation, expressed her gratitude, stating, "Support from donors and partners like LYM makes our mission possible. LYM's renewed commitment means more families can focus on what matters most—caring for their child. We are proud to be part of this next chapter.”

Retailing with Purpose

Fifteen percent of the revenue from every sale of accessories, add-ons, and warehouse items will go towards family services and emotional support programs, including the Love Your Melon Family Resource Center located at M Health Fairview Masonic Children's Hospital. This facility provides a warm and welcoming environment for families, complete with lounges and resources.

Aimee Nelson from M Health Fairview Pediatrics remarked on LYM’s profound impact, stating, “From the very first hat drop to thousands of hats later, LYM has been woven into the fabric of M Health Fairview Masonic Children's Hospital's story. Their unwavering generosity has impacted the lives of countless patients and families, creating moments of comfort and hope.”

New Product Launches

Starting September 22, 2025, at 10 a.m. CT, customers can shop the revitalized LYM collection on their website. The relaunch features two main lines:

• - Essentials Collection ($30): Warm and cozy beanies displaying the new logo with a blue tag. They come in various colors and styles.
• - Classic Collections ($30 or $35 with pom): This collection brings back the original Love Your Melon designs adorned with a leather patch in an array of colors and styles.

Additionally, accessory options such as poms for beanies, children's books, friendship bracelets, wash bags, patches, and sticker packs will be available. A special warehouse sale in Minneapolis promises exclusive styles and items through the holiday season, with further details to follow on LYM’s social media platforms.

A Growing Community

For children undergoing cancer treatment, these beanies do more than provide warmth; they restore a sense of normalcy and community support. Each beanie symbolizes unity and compassion, showing that those affected are not alone in their fight.

With its strategy revitalized, LYM is poised for a significant impact in the fight against pediatric cancer. Supported by a dedicated community and enriched with its original mission, LYM aims to make a substantial difference in the lives of children and families confronting cancer challenges.

LYM is dedicated to providing hats to every child battling cancer across America while supporting nonprofit organizations leading the fight against pediatric cancer. As of now, they have donated over 270,000 hats and contributed more than $10 million towards pediatric cancer research and family support. For each beanie sold, another is given to a child facing cancer, and they pledge 15% of their total accessory sales to fight against pediatric cancer. For further details, visit LYM.com and follow LYM across various social media platforms.