COSRX Launches Its First Haircare Line with PEPTIDE-132 Technology
On June 20, 2025, COSRX, a global leader in K-beauty known for its effective skincare solutions, made a significant leap into the haircare industry. The brand announced the launch of the
PEPTIDE-132 Haircare Collection, a state-of-the-art product line designed to promote healthy hair from the comfort of one's home.
A New Era in Haircare
COSRX, celebrated for its minimalist and high-performance formulas, is introducing a three-step haircare system that promises professional results. This innovative move responds to a growing trend among consumers recognizing that good hair care starts with a healthy scalp, popularly referred to as the “skinification” of hair. Essentially, consumers are looking for the same high-quality care that is typically reserved for their skincare routines.
As the “Glass Skin” phenomenon transforms into the “Glass Hair” trend, social media buzzes with discussions of achieving sleek, shinier hair reminiscent of glass-like qualities. The PEPTIDE-132 line is positioned precisely to cater to this demand, merging COSRX's skin science expertise with haircare innovations that make achieving a salon-like experience at home possible.
Introducing PEPTIDE-132
The standout of this new haircare line is
PEPTIDE-132, a patented tripeptide developed to combat damage at a molecular level. Much like how collagen plays a crucial role in skin health, keratin serves as the backbone of hair strength and shine. However, keratin levels can deplete over time due to various factors such as styling tools, dyeing, and even environmental stressors. COSRX’s dedicated research team has thus created PEPTIDE-132 to target the root of the problem: damaged keratin.
Utilizing advanced techniques like
3D laser scanning and molecular modeling, the PEPTIDE-132 formula is designed with a small enough molecule to penetrate deeply into the hair shaft. This actionable science not only binds to weakened keratin bonds but also strengthens them from the inside out, leading to measurable improvements in hair strength, bounce, and shine.
Key Benefits of the PEPTIDE-132 Haircare Collection
The PEPTIDE-132 Haircare Collection emphasizes deep repair and advanced protection while offering both immediate and long-lasting benefits. Here are some highlights of this revolutionary line:
- - Deep Repair: The formula penetrates deep to restore damaged keratin bonds.
- - Stronger Strands: Reduced breakage along with improved elasticity strengthens the hair.
- - Enhanced Shine: Achieves glossy, manageable hair right from the first use.
- - Frizz Control: Effectively seals the cuticles, minimizing split ends and visible damage.
- - Scalp Safety: All products are dermatologist-tested, low-irritation, and pH-balanced.
- - Multi-Functional Routine: Can be used as individual products or as a complete three-step system to maximize effectiveness.
- - Versatile for All Hair Types: Suitable for various hair textures—whether straight, wavy, curly, or coily.
The Haircare Line-Up
The new line includes three products designed to work in harmony:
- - Peptide-132 Ultra Perfect Hair Bonding Shampoo: This gentle cleansing shampoo removes buildup while repairing hair bonds. It's formulated to soothe the scalp, resulting in soft, clean hair.
- - Peptide-132 Ultra Perfect Hair Bonding Treatment: A nourishing treatment that instantly absorbs into hair, replenishing proteins and moisture while enhancing shine and strength.
- - Peptide-132 Ultra Perfect Hair Bonding Oil Serum: A lightweight yet effective serum that locks in hydration, minimizes frizz, and adds shine without any greasy residue.
By launching this haircare line, COSRX reaffirms its commitment to making advanced beauty solutions accessible to everyone. This venture not only extends their innovative skincare legacy into haircare but also emphasizes their philosophy that less can indeed do more when it comes to beauty.
About COSRX
COSRX has rapidly ascended to be one of America's favorite skincare brands, thanks to its powerful yet affordable products. The brand focuses on using a minimal number of effective ingredients enhanced in concentrated doses to achieve visible results. Its products can be purchased nationwide at retailers such as Amazon, ULTA, Revolve, and more, alongside their main site at
COSRX.com as well as on platforms like Instagram and TikTok.