#Japan #Kanazawa #Hachiban Ramen #Camel Order #tacoms

Hachiban Ramen's Dynamic Transformation through 'Camel Order'

In a bold move to streamline their operations, Hachiban Ramen, a popular ramen chain in the Hokuriku region, has implemented the innovative mobile ordering system known as 'Camel Order'. Developed by Tacoms, this system is designed specifically for delivery and takeout services and aims to significantly reduce phone orders while enhancing operational efficiency.

The Rationale Behind 'Camel Order' Implementation

Hachiban has been focused on takeout and drive-through services for approximately 15 years. However, the COVID-19 pandemic accelerated their need to improve upon existing food delivery services to meet the escalating demand for takeout options. During peak hours, handling phone orders became a substantial burden for the store operations and frequently resulted in customer dissatisfaction.

To tackle this issue, Hachiban sought a solution that would minimize phone orders and streamline operations. After evaluating multiple options, they chose 'Camel Order' for its robust track record of integration and its capability to automate store operations through seamless connection with POS systems.

Positive Outcomes of Implementing 'Camel Order'

Since the adoption of 'Camel Order', the number of phone orders has drastically diminished, lifting the burden of phone handling during busy periods. With less distraction from phone calls, store staff have been able to focus more on enhancing customer service. Furthermore, the integration with existing POS systems has eliminated the need for double data entry, leading to significant reductions in order processing times. As a result, instances of order mishaps and mistakes have been reduced to nearly zero, remarkably improving both operational efficiency and accuracy at Hachiban outlets.

Insights from Hachiban's Executives

In comments regarding the implementation, Gotou, the Executive Officer and Head of the Hachiban Ramen Division, shared, "By introducing 'Camel Order,' we've vastly lessened the staff burden related to phone order handling, allowing our employees to concentrate better on customer service and food preparation. Especially with the automatic linkage to our POS system, the accuracy in order management has noticeably improved, receiving high praise from our team members. We're also thrilled by Tacoms' rapid development pace, as we look forward to more collaborative efforts in tackling ongoing challenges, particularly in enhancing the quality of service amidst the ongoing labor shortages through digital technology."

A Closer Look at 'Camel Order'

So, what exactly is 'Camel Order'? This mobile ordering system streamlines the creation of an efficient delivery and takeout website for businesses. By assisting in campaign promotions and managing customer data, it enables improved customer engagement. Additionally, 'Camel Order' can operate in conjunction with the overarching management system, 'Camel', allowing for operational reductions.

Key Features of 'Camel Order'

• - Enhanced Customer Experience: Customers can choose from a variety of takeout and delivery options. Unlike typical delivery services, businesses can collect and utilize customer information for more effective promotions, ultimately driving up customer satisfaction.
• - Reduction in Phone Orders and Lines: By allowing customers to place orders online in advance, businesses can significantly reduce phone reservations and streamline customer service, enabling staff to focus more on food preparation and service.
• - Delivery without In-house Personnel: 'Camel Order' automatically matches orders with external delivery services, eliminating the necessity for businesses to hire their own delivery personnel. This effectively reduces the risks and complexities associated with managing delivery staff and their schedules.

Since the launch of the Camel series in May 2021, over 10,000 restaurants nationwide have adopted 'Camel Order', showcasing its ability to support both large chains and individual establishments in their forays into delivery and takeout operations.

Conclusion

As businesses adapt to changing market conditions and evolving consumer needs, the innovative solutions offered by Tacoms continue to pave the way for operational efficiency in the food service industry. Hachiban Ramen's seamless integration of 'Camel Order' serves as a significant case study in leveraging technology to enhance customer experience and improve overall service delivery.

For further details, check out Tacoms' official website: https://www.camel-series.com/.