#Japan #Tokyo #Yayoiken #Chige #Chijimi

Yayoiken's New Chige Sets: A Delightful Winter Treat

As winter approaches, Yayoiken is thrilled to introduce its latest additions to the menu with the Chige Set and Spicy Chige Set, launching on November 18, 2025. These dishes not only promise warmth but also offer a rich flavor experience, with feedback gathered from Yayoiken managers across the nation.

Overview of the Survey

In an effort to gauge customer preferences, we conducted a survey among ten Yayoiken store managers regarding the highlights of the new Chige and Spicy Chige Sets. Their insights shed light on what makes these meals truly exceptional.

Survey Details:

• - Participants: 10 Yayoiken managers (both male and female) from various locations
• - Duration: November 14, 2025 to November 17, 2025
• - Focus: Selecting two standout features for each dish from prescribed options

Product Description

Yayoiken's winter staple, the Chige Set, combines the deep flavors of Shinshu miso and traditional soy sauce, complemented by the heat of chili pepper and gochujang. Infused with the essence of seafood such as fish sauce, scallops, and shrimp, it offers a mild yet flavorful spiciness.

On the other hand, the Spicy Chige Set takes the experience up a notch with its specially blended chili powder comprising four types of chilies, creating a complex taste profile that emphasizes both spiciness and depth. Each set is available with the optional addition of the crispy Chijimi, making the meal even more satisfying.

Next, we also feature the NABE FAIR, previously launched with the sweet and savory Sukiyaki Set. Yayoiken invites everyone to savor this hearty fare that warms you from the inside out.

Pricing for the Chige Sets

• - Chige Set: 930 yen (with Chijimi) / 1,150 yen (without Chijimi)
• - Spicy Chige Set: 1,000 yen (with Chijimi) / 1,220 yen (without Chijimi)
• - Chijimi (a la carte): 240 yen

Announcement Date

• - Launch: November 18, 2025
• - Availability: All 361 Yayoiken outlets across Japan as of October 2025

N.B.: All prices include tax. Menu items may vary by location.

Survey Results

1. Increased Satisfaction from Chijimi Inclusion
2. Rich Seafood Flavoring in the Soup
2. Authentic Chige Taste with Distinguished Flavors and Spiciness
2. Hearty Warmth from the Meal
2. Enhances Enjoyment with Rice

The standout point received the most votes was the optional inclusion of Chijimi, which significantly enhances the overall satisfaction of customers. Other notable mentions, all tied for second place, highlight the luxurious soup flavored by seafood essences, the authentic taste of Chige, and the hearty warmth of the dish.

Chige and Spicy Chige Sets have been beloved winter specials for years, and this season, the option to include Chijimi adds to its allure. Enjoy the rich interplay of miso, gochujang, and seafood essence that forms the crux of these dishes!

Manager's Recommendations

• - “The option for Chijimi is a rare treat, and I encourage everyone to enjoy it together!”
• - “It's also delicious when made into a rice porridge!”
• - “When you think of Yayoiken in winter, this dish should come to mind!”
• - “Don't miss out on the udon included in the dish as well!”

Convenience and Savings with Yayoiken's Official App!

Stay tuned for product and campaign updates, browse the extensive menu, or find your nearest store. App users can conveniently order through delivery services like Uber Eats, with further perks available through special QR coupons that reward you for playing mini-games!

For more details, visit Yayoiken's Mobile Apps.

Download the App Here!

Join us in experiencing the warmth and flavors of Yayoiken this winter!