#Japan #Nishikigoi #Hokkaido #Infomart #BtoB Platform

Introduction

The well-known comedy duo, Nishikigoi, will launch a series of commercials on January 8, 2026, promoting the BtoB platform by Infomart. This initiative aims to raise awareness about the digital transformation of business operations, particularly in Hokkaido, where the company is expanding its market presence.

The Importance of Digital Transformation

Since its inception in 1998, Infomart has committed itself to enhancing business efficiency through the digitalization of intercompany transactions such as quotes, orders, delivery, and invoicing. With the upcoming commercials, Infomart aims to illustrate how their BtoB platform resolves common issues that companies face in their operations.

CM Launch Details

The commercials will focus on three sectors: accounting, construction, and the food service industry, showcasing relatable scenarios that highlight operational challenges. The catchy tagline, "Both sides are allies. Infomart," encapsulates the mission of the BtoB platform in aiding both businesses and their partners.

CM Breakdown

1. Accounting Segment (30 seconds): This segment introduces the audience to an office overwhelmed with invoice processing. A reporter visits and showcases the stress faced by the accounting department, with the studio host inquiring about solutions. Implementing the BtoB platform alleviates their burdens, leading to smiles all around.

2. Construction Segment (30 seconds): The new president of a construction company passionately discusses future plans, but chaos ensues due to a lack of order history with partner companies. Our reporter comically falls asleep as confusion reigns, until the BtoB platform provides clarity and efficiency to both parties.

3. Food Service Segment (30 seconds): Focusing on the food wholesale industry, this segment presents a young employee managing chaotic orders through various channels. The humor finds its roots in the frustrations that many can relate to, illustrating how the BtoB platform streamlines their processes so both food service and wholesale can focus on what they do best.

Behind the Scenes

The making of these commercials involved engaging performances from the acting duo Nishikigoi, particularly Yasukazu Hasegawa as the reporter who humorously depicts the confusion at business sites. The dynamic between him and the cooler-headed studio host, Takashi Watanabe, adds depth to the narrative, making complex business challenges feel approachable.

In one memorable scene, Hasegawa showcases various comical expressions of distress, creating a delightful atmosphere for the cast and crew. Additionally, during the recording of the new slogan, moments of collaboration highlight the strong partnership between the two performers, culminating in applause from the support team.

Conclusion

The inclusion of humor to tackle the seemingly perplexing topic of digital transformation allows the BtoB platform to resonate with a broader audience. The upcoming commercials promise to not just entertain but also inform, leaving viewers with an enhanced understanding of how Infomart supports digital efficiency in the business world. With over 1.25 million companies already utilizing this solution and a total transaction volume exceeding 62 trillion yen annually, Infomart's BtoB platform stands as a leader in business innovation.

About Infomart

Founded in 1998 and headquartered in Minato, Tokyo, Infomart has consistently focused on operational efficiency in intercompany transactions. It plays a crucial role in supporting businesses with digital solutions. The company is publicly traded on the Tokyo Stock Exchange (Ticker: 2492) and continues to expand its offerings and market reach.

For more details, visit: BtoB Platform