#None #Memphis #Inside Sales #Revenue Optics #Ali Hasham

Ali Hasham Launches Revenue Optics

In the rapidly evolving landscape of B2B sales, the need for modernization is more crucial than ever. Recognizing this trend, Ali Hasham has officially launched Revenue Optics, a consulting firm that focuses on empowering B2B distributors to create and scale AI-driven inside sales teams. This initiative comes in response to the dramatic shifts in sales approaches that today's businesses must adopt to stay competitive.

For years, inside sales held a secondary role in many organizations, often seen merely as a support system. However, given the growing demand from companies to revamp their go-to-market strategies, it has emerged as a vital engine for acquiring, retaining, and expanding customer bases. The launch of Revenue Optics aims to equip B2B distributors with the tools and strategies necessary for this transformation.

Ali Hasham brings a wealth of experience to this endeavor, having previously built three successful inside sales teams across various multi-billion-dollar companies. His expertise stems from his hands-on experience with major distributors in North America since 2020, where he led projects that enhanced the efficiency of inside sales departments. This involved not only aligning with hundreds of branches and global initiatives but also facilitating the transition from traditional field sales models to digital-first sales engines that prioritize growth.

“I realized there was an evident opportunity after successfully constructing high-performing inside sales teams from the ground up,” stated Hasham, who now serves as the Founder and CEO of Revenue Optics. “My goal is to leverage this experience and assist other distributors in harnessing AI technologies that will accelerate their growth and ensure sustainable performance.”

One notable tool deployed under Hasham's leadership was Proton.ai, a generative AI platform created specifically for distribution. This platform was designed to provide sales representatives with real-time customer insights and predictive product recommendations, enabling them to make smarter and more efficient outbound sales calls. This integration of AI into the sales process addresses the pressing challenges that many distributors face, including narrowing profit margins and the increasing expectations of customers.

As Hasham elaborated, “Distributors must navigate the squeeze from decreasing margins, rising customer expectations, and outdated sales methodologies. By developing a proactive inside sales force augmented with AI, companies can gain the visibility they need to respond swiftly, prioritize effectively, and uncover opportunities that might have otherwise gone unnoticed.” He emphasized that when inside sales is optimized correctly, it can become a formidable lever for driving growth in the B2B sector.

Revenue Optics is strategically positioned to assist private equity firms and mid-market B2B distributors in establishing inside sales teams that not only handle incoming orders but proactively drive growth. The firm's specialized knowledge encompasses team design, outbound strategy formulation, CRM and AI integration, along with tailored market execution methodologies specific to B2B distribution.

About Revenue Optics

Revenue Optics is a consulting firm dedicated to transforming the way B2B distributors approach sales. By building proactive, AI-enabled inside sales teams, the firm aims to generate significant new demand and achieve organic growth at double-digit rates. Founded by Ali Hasham, whose career highlights include leading various enterprise-level inside sales initiatives across North America, Revenue Optics provides the necessary resources and strategies to modernize commercial operations. Before launching this new venture, Hasham held key roles at Motion Industries, WESCO International, and TruckPro, where he successfully expanded inside sales teams and significantly contributed to enterprise-level growth. For more information, visit www.revenueoptics.com.