#USA #Bethesda #Marriott Bonvoy #Puppy Bowl #Pup Rally

Marriott Bonvoy Launches 'Pup Rally' Adoption Events

As we approach one of the most highly anticipated weekends in sports—the Super Bowl—Marriott Bonvoy is making headlines by bringing a unique twist to the usual football festivities. Partnering with Animal Planet's Puppy Bowl XXII, Marriott Bonvoy will host several adoption events known as 'Pup Rally.' With the main goal of promoting pet adoption and fostering connections among fans, this initiative aims to remind everyone that while sporting rivalries may be intense, the joy of pets can unify us all.

Bridging the Gap Between Competitors and Dog Lovers

In the spirit of togetherness, the 'Pup Rally' events are scheduled for February 8, 2026, and will take place in the hometowns of the competing teams at two pet-friendly Marriott locations: Aloft Boston Seaport District and Residence Inn by Marriott Seattle Downtown/Lake Union. Running from 2 PM to 4 PM (ET) / 11 AM to 1 PM (PT), fans from both side of the divide are encouraged to participate. They can mingle and interact with adoptable dogs from local shelters, enjoy complimentary pet treats, and pick up Marriott Bonvoy-branded merchandise, all while watching a live broadcast of Puppy Bowl XXII.

This collaborative effort by Marriott Bonvoy illustrates an innovative approach to using a shared love of pets to bridge the gap between rival fans. Rather than let competitive tension dictate the day, the 'Pup Rally' invites every participant to create joyful shared experiences.

A Welcoming Space for Furry Friends

Mandy Gill, Managing Vice President of Brands, Marketing, and Digital at Marriott International, shared, “Moments that bring people together are at the heart of Marriott Bonvoy. Pup Rally is about reminding fans that while rivalries may define the game, dogs have a way of uniting everyone in the room.”

The initiative also demonstrates Marriott Bonvoy's commitment to pet-friendly travel accommodations, as they continue to create welcoming environments for guests traveling with their pets. Many Marriott hotel brands including Aloft Hotels and Residence Inn are designed to accommodate pet owners, offering amenities that ensure a comfortable stay for both guests and their furry companions.

In addition to the live adoption events, Marriott Bonvoy aims to reward other pet lovers nationwide. Those who adopt a pet at a Puppy Bowl event will have opportunities for discounts on future pet-friendly stays at its various hotels across the U.S.

A Media Campaign Supporting Connections

The 'Pup Rally' events coincide with a robust media campaign aimed at showcasing Marriott's partnership with Puppy Bowl XXII. The campaign features notable highlights such as the Aloft Hotels' 'Puppy Hotel' where the adorable canine stars spend their time pre-game. Viewers will get a behind-the-scenes look through various media outlets, and they can follow everything that unfolds via the adventures of Dan the Ref, the official referee of the Puppy Bowl, as he navigates the whimsical world of puppy hospitality.

The Puppy Bowl itself will air on February 8, 2026, at 2 PM (ET) / 11 AM (PT), across multiple platforms including Animal Planet and HBO Max. Fans can keep abreast of all Puppy Bowl updates and join in the conversation on social media with the #PuppyBowl hashtag.

Marriott Bonvoy's commitment to creating memorable experiences for travelers and their pets shines through with the 'Pup Rally' initiative. In a world divided by sports rivalries, this campaign is a breath of fresh air, reminding everyone that dogs have a unique ability to unite us, one wagging tail at a time.

For more information about these heartwarming events and to discover how you can participate, visit PuppyBowl.com and Marriott's official website for their ongoing pet-friendly initiatives and offers.