#USA #New York #Colangelo & Partners #González Byass #wine brands

González Byass USA Partners with Colangelo & Partners for PR Initiatives

González Byass USA, a prominent name in the importation and distribution of premium wines and spirits, has made a significant decision that is expected to enhance its visibility in the U.S. market. They have appointed Colangelo & Partners, a reputable public relations agency known for its expertise in fine wines, to manage their corporate and brand communications. This strategic partnership is set to unfold throughout 2026 and aims to promote a carefully curated selection of wines from their portfolio.

The Collaboration in Detail

Under the new agreement, Colangelo & Partners will oversee integrated communications for a variety of renowned wineries represented by González Byass USA. This includes names like Bodegas Beronia, Vilarnau, and Viñedos Veramonte, among others, which are distinguished by their heritage, quality, and regional expression. The partnership will engage with trade, consumer, and lifestyle media, aiming to build brand awareness and improve positioning in the competitive marketplace.

Andrew Sinclair, CEO of González Byass USA, expressed excitement about working with Colangelo & Partners, citing their deep understanding of the fine wine sector and the U.S. media landscape. The collaboration is expected to help elevate the visibility and standing of the company’s priority brands within key target audiences.

Targeting Diverse Markets

The selected wineries include a diverse range of offerings from various regions, showcasing the commitment of González Byass USA to quality and environmental stewardship. The portfolio spans historic estates and family-owned enterprises across Europe and South America, each recognized for its dedication to crafting exceptional wines. This collaboration will focus on various elements to achieve impactful storytelling, ensuring that the rich heritage and unique stories of these vineyards reach a wider audience.

Colangelo & Partners aims to manage ongoing media relations, storytelling activations, and strategic communications to foster long-term brand building. They aim to utilize their creativity and industry connections to ensure consistent positive engagement with the media, bolstering the presence of González Byass USA in a market that is increasingly competitive.

A Promising Future

Felipe Gonzalez-Gordon, COO of Colangelo & Partners, emphasized the honor of working with such an outstanding group of wineries. The focus will be on effectively communicating the essence of these brands, defined by authenticity and a profound connection to their origins. As the partnership progresses, stakeholders can anticipate increased media coverage, innovative digital campaigns, and enhanced relationships within the industry as they work together to celebrate the unique qualities of their wine offerings.

González Byass USA serves as a subsidiary of the historical González Byass family of winemakers, celebrated for their commitment to quality and the environment. The upcoming initiatives are expected to significantly strengthen the bond between the brand and consumers, making their wines more recognized and appreciated across the American market.

For more insights on González Byass USA and the newly appointed agency, one can visit their respective websites: González Byass USA and Colangelo & Partners.