#Colombia #Bogota #LATAM #Pragmatic Play #ARRISE

Pragmatic Play Expands in LATAM with New Studio

In a significant step for the iGaming industry, Pragmatic Play has officially launched a cutting-edge live casino studio in Bogotá, Colombia. This move is part of the company's strategy to enhance its product offering and cater to the growing demand in Latin America. With an investment exceeding $15 million, the facility is poised to create over 1,500 jobs in the region, highlighting Pragmatic Play's commitment to supporting local economies.

The New Live Casino Experience

The newly inaugurated studio is designed to provide an authentic gaming experience, featuring more than 100 tables for popular games like roulette and blackjack, all tailored to local tastes and preferences. What sets this studio apart is the staffing of native Spanish and Portuguese-speaking dealers, ensuring that players enjoy a familiar and engaging environment.

The incorporation of Smart Studio technology will also enable operators to implement greater branding and customization options, which is essential in appealing to the diverse audiences found throughout the LATAM region. This advanced approach is not just about gaming; it reflects Pragmatic Play's dedication to creating personalized experiences for every player.

A Commitment to Local Market Needs

Paul Dever, CEO at ARRISE, the key service provider in this initiative, expressed pride in the unveiling of this studio. He emphasized that this facility is more than just a space for gaming; it represents a significant leap towards offering premium content while ensuring compliance with local regulations. Dever stated, “With localised games, native-speaking dealers, flexible branding options, and full regulatory alignment, this studio exemplifies our commitment to delivering authentic live casino experiences.”

Irina Cornides, COO at Pragmatic Play, echoed these sentiments, stating, “This new live casino studio in Colombia represents a major milestone in our expansion strategy across LATAM. We recognize the immense potential of the region and remain committed to delivering premium, localized experiences tailored to the needs of each market.”

Diverse Gaming Options

The product offerings from the studio will feature an extensive range of Pragmatic Play's renowned live casino games, which include both network and dedicated tables. Furthermore, the games will see local adaptations of international hits, like Mega Roulette, slated for release along with new game shows in 2026. This diversity in content ensures that players can enjoy both familiar and novel gaming experiences.

The Future of iGaming in LATAM

As Pragmatic Play continues to solidify its presence in Latin America, the new studio in Bogotá serves as a clear signal of the company’s willingness to invest in the region. This initiative not only caters to a burgeoning market but also aligns with global trends towards localized content in the iGaming sector.

Overall, the launch of the live casino studio in Colombia marks an exciting chapter for Pragmatic Play, setting a standard for future endeavors in Latin America and reinforcing their status as a leading player in the iGaming landscape. As the market evolves, players can look forward to a plethora of offerings designed to enhance their gaming journey and provide unparalleled entertainment.

About Pragmatic Play

Pragmatic Play is a prominent multi-product software provider in the iGaming industry, holding licenses from key regulatory bodies such as the Gambling Commission of Great Britain and the Malta Gaming Authority. Their portfolio encompasses an array of gaming solutions, including slots, live casino, and more, all offered through a single API integration. With its headquarters in Gibraltar, Pragmatic Play continues to drive innovation and maintain its position at the forefront of the industry.

About ARRISE

ARRISE is a global leader in iGaming software development, employing over 10,000 professionals across various disciplines. With offices worldwide, the company not only supports Pragmatic Play’s initiatives but also plays a crucial role in shaping the future of gaming through technology and innovation.