Destination XL Opens New Store in Selma, TX, for Big + Tall Fashion

Destination XL Opens New Store in Selma, TX



On June 28, 2025, Destination XL Group, Inc. (Nasdaq: DXLG) proudly opened a new store in Selma, Texas, located at The Forum at Olympia Parkway. This latest addition represents the sixth store opening this fiscal year for DXL, a leading retailer dedicated to providing stylish and comfortable clothing for Big + Tall men. This commitment has become increasingly important as the range of fashion available for this demographic continues to evolve.

A Specialized Shopping Experience


The Selma store aims to transform the shopping experience for men seeking fashionable options that fit well. Unlike typical retailers, DXL specifically caters to the needs of Big + Tall men, offering a wide variety of sizes that prioritize both style and comfort. In this new location, shoppers can explore an extensive selection of popular brands, including Polo Ralph Lauren®, Reebok®, Nautica®, Levi's®, Columbia®, and UNTUCKit®, all specially curated for the Big + Tall frame.

A key feature of the Selma store is the introduction of DXL's proprietary FiTMAP® Sizing Technology. This innovative digital scanning system accurately measures customers' unique body dimensions, allowing them to find custom-fit clothing options across multiple brands. This state-of-the-art technology aims to enhance the shopping experience, ensuring that every customer leaves with the perfect fit.

Reinventing Big + Tall Fashion


In his remarks on the grand opening, Harvey Kanter, President and CEO of DXL, expressed excitement about the new store’s potential to serve the San Antonio area’s Big + Tall community. 'We are thrilled to expand our reach, providing our customers with more options and a streamlined shopping experience,' Kanter stated. The opening of this store demonstrates DXL's ongoing dedication to promoting fashion that fits not only physically, but also style-wise.

The Vision Behind DXL


The vision of Destination XL Group is rooted in inclusivity. The company understands that Big + Tall men have been historically underserved in the fashion space, and it seeks to change this narrative. DXL has invested years in designing clothes that flatter larger body types without sacrificing style.

With dedicated retail outlets and an extensive online presence through DXL.COM and its mobile app, the company is committed to making fashionable clothing accessible. Their vision extends beyond just selling clothes; it focuses on empowering men to choose styles that express their individuality and boost their confidence.

Community Impact and Future Plans


The impact of this new store goes beyond commercial gains. It fosters a sense of community among Big + Tall men, who can now shop confidently in a space designed for them specifically. This location opens the door for future expansion within the region, bringing DXL's mission and philosophy closer to a larger customer base.

As the store welcomes customers, it also opens doors to conversations about body positivity and the importance of self-expression through clothing. The fashion industry is gradually recognizing the diverse needs of consumers, and DXL is at the forefront of this change, leading the charge toward a more inclusive approach to menswear.

As we look to the future, DXL aims to continue opening stores in more locations, ensuring that every Big + Tall man can find clothing that not only fits but also makes them feel great. With their new Selma location now officially open, the journey toward inclusivity in men's fashion is set to flourish in central Texas.

For more information about Destination XL Group and their offerings, visit their website.

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.