#USA #New York #KAYALI #Mona Kattan #Freedom Collection

KAYALI Freedom Collection: Embrace Your Essence

KAYALI, a rising star in the fragrance industry and the brainchild of beauty mogul Mona Kattan, has launched an exciting new fragrance line that resonates deeply with themes of empowerment and authenticity. The Freedom Collection not only showcases innovative scents but also speaks volumes about self-discovery and personal expression. This collection, set to debut on November 18, 2025, invites everyone to find their unique identity through scent.

The Freedom Collection is anchored by the timeless charm of musk, reimagining this classic note across four distinct fragrances: Freedom Musk Bouquet | 27, Freedom Musk Santal | 34, Freedom Musk Matcha | 45, and Freedom Musk Latte | 41. Each fragrance encapsulates a different facet of individuality, empowering its wearers to embrace their true selves.

The Inspiration Behind Freedom

Mona Kattan, inspired by her own journey towards independence, describes how the Freedom Collection materialized:

“This collection is deeply personal to me. I began asking myself—what does freedom smell like? For me, it had to be musk. In the 1960s, musk symbolized rebellion, allowing women to break free from traditional floral scents and express strength and confidence. Our tagline, Find Your Light, embodies discovering your inner power and letting it guide you,” says Kattan.

These fragrances explore the liberating essence of musk, aiming to evoke feelings of empowerment and authenticity, making it an ideal choice for individuals seeking to express their unique identities.

A Closer Look at the Fragrances

1. Freedom Musk Bouquet | 27: This radiant floral musk is a blend that celebrates self-assurance and grace. With opening notes of ylang-ylang, pink pepper, and solar jasmine, it transitions into a heart of Turkish rose and vanilla musk, anchored by sandalwood. As described by perfumer Nathalie Lorson, this fragrance embodies openness and freedom.

2. Freedom Musk Santal | 34: Offering a sensual and creamy experience, this fragrance blends bergamot, mandarin, and freesia with creamy sandalwood and ambered musk. Its velvety feel inspires confidence and calm, per perfumer Hamid Merati-Kashani.

3. Freedom Musk Matcha | 45: Emphasizing fresh and intimate notes, it features matcha, oat milk, and praline combined with soft musk. As noted by perfumer Alexis Grugeon, it’s like experiencing the comfort of a morning matcha latte, redesigned into a radiant blend of green tea and soft musk.

4. Freedom Musk Latte | 41: This cozy gourmand fragrance merges notes of mandarin and cinnamon with café latte, lavender, and chocolate musk, delivering a comforting and warm scent. According to perfumer Florian Gallo, it’s an invigorating blend that embraces warmth and brightness, perfect for lifting spirits throughout the day.

The Campaign and Its Ambassadors

The Freedom campaign showcases not only Kattan’s vision but also features a host of fragrance enthusiasts and creators bringing diverse narratives to life. Stakeholders like Cynthia Victor, Zak Heath, and Rebecca Maurino unite under the powerful theme, Find Your Light, celebrating individuality and empowerment within the Freedom Collection.

In keeping with the collection’s artistry, the fragrances come nestled in KAYALI's signature diamond-shaped, ombre nude matte bottles adorned with jeweled caps, a symbol of the Middle Eastern heritage and the collection’s elegant craftsmanship.

Availability

Starting from November 18, 2025, the Freedom Collection will be available on KAYALI.com, at Sephora USA, and select Sephora at Kohl’s locations. The collection also includes limited-edition miniatures, perfect for gifting or exploring multiple scents.

Mona Kattan’s commitment to empowerment through fragrance has not only redefined personal beauty rituals but also engaged a global community eager to celebrate its narratives. With over 7 million followers across social media, KAYALI continues to inspire countless individuals to share their fragrance stories, embracing the beauty of self-expression.

As a luxury fragrance line rooted in the art of olfaction, KAYALI remains dedicated to crafting perfumes that transcend cultural boundaries while exemplifying personal narratives, ultimately evoking distinct memories and emotions through every spritz.