DYM Strengthens Support for Overseas Influencer PR Strategies
DYM Expands its Global Influencer Marketing Efforts
DYM, a company based in Shinagawa, Tokyo, has been intensifying its initiatives in the overseas influencer marketing sector. Founded in August 2003 and led by President Yuki Mizutani, DYM operates various businesses, including web services, human resources, training, and overseas medical projects. The company is now fully committed to leveraging global influencers, particularly in Vietnam, to promote products effectively.
Market Insights
The overseas influencer market is experiencing a remarkable growth trajectory, with projections estimating it will surpass $71 billion by 2032. This expansion is largely attributed to the increasing number of Japanese companies exploring influencer strategies for inbound marketing. The increasing demand demonstrates a shift towards greater engagement via social media and an understanding of diverse cultural landscapes.
DYM's Three Key Points for Influencer Strategies
1. Ease of Collaboration through Overseas Presence
DYM's substantial investment in Vietnam places it at a distinct advantage when working with local influencers. The company operates BPO (Business Process Outsourcing) and advertising businesses with around 150 employees, of whom about 30 are dedicated to advertising operations. This on-the-ground presence ensures smooth coordination and effectiveness in implementing influencer marketing strategies tailored for the Japanese market. Additionally, this local knowledge enriches the marketing campaigns by infusing them with aspects of Vietnamese culture and insights.
2. Comprehensive Direction from Planning to Content Creation
DYM is equipped to execute public relations that resonate with client visions. The agency coordinates every stage of a campaign, ensuring that PR activities align closely with the specific objectives and aspirations of clients.
3. Cost-Efficient Influencer Casting
Unlike in Japan, where hiring influencers with over a million followers can require budgets in the hundreds of thousands of yen, engaging overseas influencers can be achieved for significantly less, often under ¥500,000. This affordability allows companies to access influential voices without the prohibitive costs typically associated with high-profile influencers in Japan.
Examples of Overseas Influencers
DYM collaborates with over 300 influencers in Vietnam, including approximately 40 top-tier influencers boasting follower counts of over one million. This extensive network allows DYM to tailor influencer partnerships based on specific campaign goals, whether it be broadening brand awareness or targeting niche audiences.
- - Food Influencers:
- B (TikTok) - 1,100,000
- - Travel Influencers:
- D (TikTok) - 403,400
- - Cosmetics Influencers:
- F (TikTok) - 373,000
- - Apparel Influencers:
- H (TikTok) - 1,100,000
DYM's Commitment to Influencer Marketing
In light of the rising demand in Japan's inbound market, DYM is steadily increasing its influencer marketing achievements. The company also maintains a strong portfolio in domestic campaigns. DYM aims to continue providing tailored plans to address specific product and target market needs. As they navigate the challenges of marketing, DYM is committed to delivering effective promotional strategies both domestically and internationally.
Contact Us
For inquiries regarding domestic and overseas influencer strategies, please reach out via the following URL: DYM Contact
Company Overview
- - Company Name: DYM Co., Ltd.
- - President: Yuki Mizutani
- - Founded: August 2003
- - Capital: ¥50 million
- - Revenue: ¥25.8 billion (FY21), ¥32.46 billion (FY22)
- - Head Office: 10th Floor, Gate City Ohsaki East Tower, 1-11-2 Osaki, Shinagawa-ku, Tokyo 141-0032
- - Employees: Consolidated 2,744 (as of April 1, 2025)
- - Business Areas: Web services, human resources, training, executive partners, overseas medical services, M&A, etc.
- - Website: DYM Website
Topics Business Technology）
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