Hisense Achieves Record Black Friday Sales Amid Surge in Big Screen TVs and Smart Home Innovations

Hisense's Record-Breaking Black Friday Sales

In a remarkable display of global dominance, Hisense, a leading brand in consumer electronics and home appliances, has established itself as a front-runner in the market. During the recent Black Friday sales, the company achieved unprecedented sales figures, primarily driven by a surge in interest for large screen televisions and innovative smart home products.

Exceptional Performance in Key Markets

Hisense's stronghold in the television market was evident as it recorded record-breaking sales across major international markets. The company's focus on high-end, large screen televisions, particularly the awe-inspiring 100-inch models, played a pivotal role in its success. For instance, sales in Australia surged by an impressive 106%, while in South Africa, Hisense claimed the top spot in market share across prominent retail channels, including MAKRO, OKF, and HIFI. Germany witnessed a staggering 220% increase from last year, leading Hisense to become the best-selling brand on Amazon. A recent report from Circana revealed that in the United States, Hisense's sales skyrocketed by 94%, totaling 490,000 units.

A Shift Toward Large Screen TVs

The growing consumer appetite for large-screen televisions has shifted the dynamics of the electronics market. In the UK, there has been a notable uptick in demand for extra-large televisions equipped with cutting-edge MiniLED technology. Meanwhile, Mexico has experienced a significant increase in sales of high-end large screen televisions—specifically, a remarkable rise in MiniLED models and the 85-inch screen category. The United States, in particular, experienced an astonishing 7504% growth in sales of 100-inch televisions, while in Italy, segments focusing on mid-range, high-end, and oversized televisions saw MiniLED sales climb by an impressive 244%.

Innovations in Smart Home Technology

Hisense's dedication to enhancing consumer lifestyles through smart home solutions has also begun to pay dividends. One standout product is the BCD-522 refrigerator, featuring a Wi-Fi-enabled intelligent mode that allows users to manage their refrigerator temperatures remotely via the ConnectLife app. It also includes an advanced food inventory system, enabling users to keep track of food supplies, manage expiration dates, and receive timely notifications, promoting smarter kitchen management.

Global consumers have embraced this innovative approach. In Germany, Hisense achieved record sales for its refrigerators, with premium models capturing substantial market share. In France, demand for high-end models surged, leading to the complete sell-out of the BCD-522 in the UK and a remarkable 176% increase in sales of the BCD-522 model over last year.

Hisense's Global Presence

Hisense is recognized as a global leader in consumer appliances and electronics. According to Omdia, the brand ranked first worldwide for 100-inch televisions in both 2023 and the first three quarters of 2024. The company continues to expand rapidly, operating in more than 160 countries while specializing in multimedia products, home appliances, and smart IT solutions. This rapid growth and innovation not only solidify Hisense's market leadership but also set the stage for sustained success in the consumer electronics realm.

Through its commitment to quality and innovation, Hisense inspires confidence in its consumers and drives future growth in the ever-evolving technology landscape.