Sumikko Gurashi Collaborates with Home Drink Bar for Party Ready Pack

Sumikko Gurashi Collaborates with Home Drink Bar

Just in time for the festive season, San-X Co., Ltd., headquartered in Chiyoda, Tokyo, has announced an exciting collaboration with Suntory Foods International Co., Ltd., based in Minato, Tokyo. Starting from December 2, 2025, they will launch a limited-time offering: a Party Assortment Pack of the "Home Drink Bar" featuring four different flavors along with exclusive Sumikko Gurashi rubber coasters. Additionally, a campaign starting on December 1, 2025, will allow fans to win original home party goods themed around Sumikko Gurashi!

What is Home Drink Bar?

The Home Drink Bar series was launched in April 2024 to bring the delightful experience of a drink bar right to your home. This concentrated beverage line allows for easy customization, quickly becoming popular among consumers. Notably, it earned a spot in Nikkei Trendy’s "Top 10 Hit Products of 2025" list in the category of “Dilutable Beverages.”

Collaboration Details

The partnership with Sumikko Gurashi was inspired by the desire to share a variety of Home Drink Bar flavors for family enjoyment. This special pack comes with four beverages: "Pepsi Cola," "POP Melon Soda," "C.C. Lemon," and "Dekavita C," all accompanied by the adorable Sumikko Gurashi rubber coasters. Mixing the Home Drink Bar concentrates with carbonated water creates a delicious, refreshing drink perfect for family gatherings and parties with friends during the year-end holiday season.

Please note that availability may vary by store and that the collaboration products will be available only while supplies last.

Product Overview

- Name: Home Drink Bar Party Pack
- Contents: 340ml PET bottles × 4
- Suggested Retail Price: 1,392 JPY (excluding tax)
- Release Date: December 2, 2025
- Available Locations: Nationwide, excluding vending machines

The official Instagram account for Home Drink Bar is now sharing recommended recipe ideas for creative customization, so don't miss out on enhancing your drink experience!

Collaboration Campaign

Purchasing the designated items will make you eligible to participate in a campaign where you can win exclusive Sumikko Gurashi-themed home party goods.

Campaign Timeline:

- December 1, 2025 (Monday) 9:00 AM – February 4, 2026 (Wednesday) 11:59 PM
- Receipt upload deadline: January 29, 2026 (Thursday) 11:59 PM

Eligible Products:

- Suntory’s bottled soft drinks (300ml – 680ml)

(Note: Some stores might not carry all items, and larger bottles (1.2L - 2L) are excluded.)

Prizes:

- 24-bottle course: 50 winners of a Sumikko Gurashi designed BRUNO Grande Hot Plate in Red
- 4-bottle course: 250 winners of a Sumikko Gurashi Blanket-in-Cushion (50 winners for each of the 5 designs)

For more campaign details, visit: Suntory Campaign URL

About Sumikko Gurashi

Since its birth in 2012 with the concept of “This place feels comfortable,” Sumikko Gurashi has captured the hearts of a wide audience with its endearing, sometimes slightly negative yet surreal characters and stories. They embody the Japanese tendency to prefer the corners of trains or cafes, resonating with many who find comfort in the margins of life.

Learn more about Sumikko Gurashi at their profile page.

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About San-X

San-X creates over 1,000 unique characters, including Rilakkuma and Sumikko Gurashi, continuously delivering their whimsical charm through original products, licensing, and various events across the globe. With an appeal that blends cuteness with a hint of humor, San-X characters offer warmth and companionship to a diverse audience. To learn more about the company, visit San-X Company.

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