#Japan #Tokyo #Japanese Culture #Maru Sho #Omat

Discover the New 'Omat': A Tool for Creating Memories

Introducing 'Omat', a versatile new product that beautifully combines the art of origami and the warmth of Japanese culture with the goal of creating unforgettable memories during meals. Released in September by Maru Sho, a traditional printing company with a rich history dating back to the Edo period, Omat invites users to engage with each other at the dining table in a seamless blend of interaction and culture.

The Inspiration Behind Omat

The concept of Omat originated from a heartwarming experience by Kimura, a staff member who was inspired during a stay at a hot spring inn. One evening, she found a small piece of washi paper with a handwritten message from a staff member:

"Thank you for coming from afar. Please relax and enjoy your stay."

This simple note lifted her spirits and spontaneously sparked conversations with her family at the table, leading to cherished moments that she wanted to recreate for others.

Multifunctional Design to Foster Connection

What might appear to be a simple placemat evolves into a wonderful communication tool. Omat features origami folding instructions, cultural tidbits, and English translations, making it an educational experience for both locals and international guests. It serves as a conduit for conversation, encouraging interactions transcending language barriers. Once the meal is finished, users have the option to keep a piece of this cultural experience as a souvenir, thus solidifying the memories made.

Creating Connections Through Origami

In developing Omat, Kimura focused on how to facilitate enjoyable communication inclusive for everyone. She turned to origami, a globally recognized aspect of Japanese culture, which not only invokes nostalgia for many but also provides the opportunity for shared experiences, as people fold together while chatting.

Despite the challenges of illustrating folding techniques within a limited space, the design was carefully curated to present accessible origami projects. Supplementary instructional videos were also produced to underline the creation process.

A Personalized Touch with Omat's Design

Omat includes a dedicated space for personal messages, allowing it to deliver personalized warmth similar to the handwritten notes Kimura received. This message area can be customized with the name of the facility or printed in conjunction with QR codes for a unique touch. According to Kimura, the intent is to enrich the overall hospitality experience, allowing places with limited staff availability to still convey heartfelt service through this simple piece of paper.

Distinct Features of Omat

• - Integration of Culture: Each piece includes origami instructions, cultural insights, and English translations.
• - Usability: Omat can transform instantly into folded origami without the need for scissors or tools, thanks to its perforated edges.
• - Cultural Lessons and Experiences: Participants can not only learn about Japanese culture but also experience it through hands-on involvement.
• - Tactile Warmth: The paper texture embodies the essence of Japanese hospitality.
• - Souvenir Potential: Guests can take their creations home as mementos.
• - Customization: Options for names or logos further enhance the individuality of each design.
• - Affordability: Priced at approximately 16.5 yen per piece, Omat is an economically viable enhancement for hospitality establishments.
• - User-Friendly Size: The A3 dimensions allow for easy folding, even for beginners.

The name 'Omat' itself is an acronym denoting 'Omotenashi' (hospitality), 'Origami', and 'Memories', highlighting its core principles in design and functionality.

Future Endeavors

Maru Sho plans to expand upon this initiative by incorporating more culturally-rich articles and regional variants of Omat. Collaborations with prominent tourist destinations and local governments to package Omat with educational maps are also under consideration, showcasing regional cultural heritage to visitors.

Kimura hopes that her experiences can resonate with others, wishing for this hospitality tool to inspire guests to return to Japan and create their unforgettable moments. The simplicity and effectiveness of this one piece of paper may well be the key to forming those cherished instances that make a trip memorable.

About Maru Sho

Founded in 1745, Maru Sho has built a legacy of expertise in paper and printing, evolving over 280 years. Currently, the company offers a range of services, including commercial printing and digital media planning, while being committed to community engagement as a 'Adachi Brand'-certified company.

For further information about Omat or to make inquiries, please reach out to Maru Sho. This innovative hospitality tool promises to transform the dining experience by fostering connections and creating lasting memories through the warmth of paper.