Introducing the Exquisite Mayumi Hime Rice: A Flavor Delight from Fukushima

Mayumi Hime Rice: A Culinary Gem from Fukushima

Those who appreciate high-quality rice will be thrilled to learn about the arrival of Mayumi Hime, a special new variety of rice from Japan's Fukushima Prefecture. Known as the fastest new rice in Tohoku, it's effectively capturing the hearts and taste buds of rice lovers everywhere. From today, August 9, 2025, this exquisite rice can be purchased directly from farmers via Clearstone’s Rakuten shop!

A Flavor Beyond Expectation

Harvested on August 6, Mayumi Hime arrives freshly vacuum-packed, ensuring that the delightful aroma and silky texture is preserved. A unique combination of a nutty scent akin to roasted beans and a pleasantly chewy texture makes this rice a must-try for those seeking a premium rice experience. Enjoy it as a standalone, experiencing the essence of a versatile and delicious dish.

As this year's harvest unfolds, even the producers express amazement at its quality, stating, “It's better than we expected!” This year’s Mayumi Hime has an anticipated richness of flavor coupled with a slightly smaller grain size, which only enhances its taste profile. The producers sampled the freshly harvested rice, and their confidence in the flavor shines through with rave reviews.

An Uncommon Find

Mayumi Hime comes from the early maturing variety of rice named Gokokugawa. Furthermore, it emerged from the story of a peculiar rice strain discovered in the 500-gawa river region. While most rice varieties are typically harvested in October, this miraculous rice blossomed, ready for harvest in late August. Yet another twist to this tale is the discovery of a new strain that matures even earlier!

This exceptional rice, which is not commonly found outside the region, traces its name back to the local legends of the 500-gawa river. The tales recount a beauty named Ogihime, who traveled to this river to cure her illness, which adds to the cultural significance of this marvelous strain.

Product Details

Mayumi Hime Rice

- Packaging: 2-go vacuum pack
- Harvest Year: Heisei 7
- Type: Gokokugawa (a.k.a. Mayumi Hime)
- Location: Honjo City, Fukushima
- Purchase Link: Click here to see the product

Future Prospects

Clearstone is committed to further enhancing collaborations with reliable rice producers in light of the declining number of farmers and concerns over food supply stability. By fostering connections with trusted partners like Oinaprimel, we aim to deliver safe and high-quality domestic food products directly to our customers. Through carefully selected Japanese rice and fermented foods, we support healthier lifestyles and empower local agricultural producers. Moreover, we are dedicated to introducing new seasonal products and special campaigns that spotlight the charm of rice cultivation, available at our Rakuten shop, Clearstone BB.

In this age of unpredictable supply, we pledge to bring the verified quality of Fukushima’s bounties right to your table. Enjoy the richness and taste of Japan through Mayumi Hime rice, while embracing our connection to the land and its heritage.

About Oinaprimel Co., Ltd.

For over a century, Oinaprimel has dedicated itself to rice farming, blending rich experience with innovative practices. We strive to create and share new values that resonate with modern life while emphasizing deliciousness and food safety.

About Clearstone Co., Ltd.

Clearstone continues to provide innovative products that align with contemporary lifestyles. We are devoted to enhancing comfort and sustainability through our ventures, including party supplies, musical entertainment, electronic devices, and the Birthday Bank business.

For inquiries related to this product, please reach out to Clearstone Digital EC Division.

Email: [email protected]
Phone: 048-888-0600