Voda Cleaning & Restoration Welcomes Sae Lee as CFO and Chief Strategy Officer

Voda Cleaning & Restoration, one of the fastest-growing cleaning and restoration franchise brands in the United States, has announced the recent appointment of Sae Lee as its Chief Financial Officer (CFO) and Chief Strategy Officer (CSO). This strategic hire is a critical step for Voda, as the brand approaches 100 franchise owners in under two years of successful franchising and prepares for a new phase of growth and operational expansion.

Sae Lee's Background

Sae Lee comes to Voda with over 15 years of extensive experience in corporate finance, mergers and acquisitions, and strategic advisory. Before joining Voda, he held the position of Managing Director at Consello, where he led high-level engagements focused on the franchise sector. His previous roles at prestigious global firms, including Accenture, Bank of America Securities, Guggenheim, and Barclays, have equipped him with the skills necessary to navigate complex financial landscapes and strategic initiatives for some of the world’s leading brands.

“I am thrilled to join Voda at such a pivotal moment for the company,” Lee stated. “The team has laid down a strong foundation built on operational excellence and a franchisee-centric culture. I am eager to contribute to Voda's goal of becoming the leading franchise in smart home services in the United States.”

In his dual role, Lee will be responsible for managing Voda's financial operations, capital strategy, and long-term business planning. He will also spearhead corporate development initiatives, including strategic partnerships and optimization of unit economics.

The Importance of Sae Lee's Role

Dan Claps, Co-Founder and CEO of Voda Cleaning & Restoration, expressed enthusiasm about Lee's onboarding, calling it a crucial turning point for the brand. “His extensive experience in finance, paired with his specialized focus on franchising, will be invaluable as we strive to hit our 100 franchisee milestone. With the momentum we've built, Sae's leadership will empower us to scale effectively and with confidence,” Claps noted.

Currently, Voda boasts nearly 100 franchise owners spread across more than 220 territories in 30 states. The brand’s rapid ascension is attributed to a resilient business model featuring two revenue streams: immediate income from cleaning services and high-margin, insurance-supported revenue from water damage and restoration services. As the demand for property restoration and health-focused cleaning solutions rises, Voda is uniquely poised to lead a new generation of home service franchises.

About Voda Cleaning & Restoration

Founded on the principles of comfort, safety, and peace of mind, Voda Cleaning & Restoration is a nationally recognized, locally operated franchise brand that offers a variety of professional cleaning and restoration services for both residential and commercial clients. Voda’s mission centers on delivering eco-friendly, non-toxic services that range from water damage restoration and mold remediation to carpet and upholstery cleaning and air duct cleaning. The brand has rapidly expanded since launching its franchise system and is now a formidable competitor in the home services market.

Franchise entrepreneurs interested in joining Voda can expect start-up costs to range between $201,374 and $357,608, influenced by decisions around vehicle leasing or purchasing. To explore franchise ownership opportunities, visit myvodafranchise.com. For local cleaning and restoration services, head to myvoda.com.

About Franchise Playbook

Franchise Playbook is a privately owned company devoted to building, scaling, and supporting high-performing franchise brands across the United States. By focusing on crucial and recession-resistant services, it provides essential operational infrastructure and centralized leadership that fosters growth and long-term value. The experienced team at Franchise Playbook partners with ambitious entrepreneurs and emerging brands to develop innovative systems, technologies, and support mechanisms designed to succeed.

As the driving force behind Voda Cleaning & Restoration, Franchise Playbook continues to play an integral role in the franchise’s impressive growth journey. For additional information, visit franchiseplaybook.com.