#Japan #Tokyo #limited edition #Kewpie #Deep Roasted Sesame

Kewpie's Spring and Summer Dressings: A Flavorful Return

Kewpie Corporation, headquartered in Shibuya, Tokyo, is set to reintroduce two beloved deep roasted sesame dressings in February 2026. Initially launched in February 2025, the spring and summer limited edition flavors, 'Deep Roasted Sesame Dressing Yaku-mi Ponzu' and 'Deep Roasted Sesame Dressing Umashita Lajio', were met with overwhelming enthusiasm from consumers.

A Testament to Versatility and Popularity

Despite being limited-time offerings, these dressings displayed impressive repeat purchase rates. After last year's successful release, many fans expressed their desire for a re-launch. The deep roasted sesame dressing product line, which first debuted in 2000, has maintained its title as the top-selling dressing in Japan for 23 consecutive years since 2002. Inspired by the creativity of “deep goma” users who mix these dressings with other condiments for a unique twist, Kewpie decided to reintroduce the seasonal flavors.

Recent surveys conducted by Kewpie reveal that both 'Yaku-mi Ponzu' and 'Umashita Lajio' are increasingly used in a variety of dishes beyond salads, particularly among younger demographics. This expansion in usage highlights their versatility and the delightful addition they can bring to various meals.

Consumers have praised the dressings for their ability to enhance flavors in various recipes, leading to requests for these limited-time offerings to become permanent fixtures on grocery shelves. Responding to this feedback, Kewpie aims to meet customer expectations while promoting the versatility of these dressings.

Suggested Dishes:

• - Salad Udon with Tomato and Tuna (using 'Yaku-mi Ponzu')
• - Spicy Mixed Udon (using 'Umashita Lajio')

Commitment to Culinary Innovation

Through the introduction of these versatile dressings, Kewpie not only seeks to resolve everyday cooking dilemmas but also aspires to contribute to the evolution of culinary culture. Customers can look forward to exploring diverse applications for their seasonal dressings in their everyday meals.

Product Details

1. Product Specifications

• - Brand: Kewpie

- Product Name: Deep Roasted Sesame Dressing Yaku-mi Ponzu
- Content Volume: 180ml
- Suggested Retail Price: 290 JPY (excluding tax) / 314 JPY (including tax)
- Shelf Life: 10 months

• - Brand: Kewpie

- Product Name: Deep Roasted Sesame Dressing Umashita Lajio
- Content Volume: 180ml
- Suggested Retail Price: 290 JPY (excluding tax) / 314 JPY (including tax)
- Shelf Life: 10 months

2. Release Date

These exciting products will be available across Japan starting February 19, 2026.

3. Unique Features

• - Yaku-mi Ponzu Flavor: A refreshing blend with herbal and citrus notes, perfect for salads and udon dishes.

- Example Dish: Tofu and Scallion Salad (using 'Yaku-mi Ponzu')

• - Umashita Lajio Flavor: A rich dressing infused with spicy chili oil and garlic for added depth, ideal for salads and udon dishes.

- Example Dish: Spicy Chicken with Chili Oil (using 'Umashita Lajio')

For more information, explore the special website for Kewpie's Deep Roasted Sesame Dressing: Kewpie Deep Roasted Sesame Dressing Site

Kewpie is dedicated to your culinary experience with innovative dressing solutions that inspire both creativity and satisfaction in everyday cooking.