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A New Era in Interior Painting: Mowilex's Innovative Range

In an exciting development for homeowners in Indonesia, PT Mowilex Indonesia has just launched its New Interior Series. This collection includes five unique interior paint options that cater to a wide range of preferences and financial capabilities. At the forefront of this series is the prestigious Mowilex Signature, which appropriately holds the title of the most expensive interior paint available in Indonesia, priced at Rp3.1 million (around $175) for a 20-litre can. This paint not only signifies luxury and sophistication but also showcases the company's commitment to innovation and quality.

The New Interior Series: A Breakdown

The New Interior Series features five distinct products: Signature, Masterpiece, Elegant, Optima, and Smart. Each variant is constructed with specific homeowner needs in mind, ranging from affordable options to ultra-premium selections. Mowilex aims to provide more choices to homeowners, ensuring that everyone finds a suitable option that fits their budget without compromising on quality.

Features and Benefits

Among the standout features of the Signature and Masterpiece variants are their high durability and protective attributes. They boast advanced technologies designed to enhance indoor air quality while minimizing scuffing and burnishing, helping to maintain a refined appearance through rigorous cleaning. Signature goes a step further by incorporating an Easy-to-Clean Formula, as well as advanced antibacterial performance, duly certified by TÜV SÜD to meet international standards (ISO 22196:2011). Additionally, this formulation actively prevents the growth of mould and fungus on painted surfaces, ensuring healthier living environments.

In contrast, the Elegant paint is formulated to maintain vibrant colors over time, while Optima is designed for easier cleaning, perfect for families. The Smart variant is aimed at first-time homeowners or those renovating, providing premium quality and resistance to mould at a more accessible price point.

An Honoring of Legacy and Innovation

Established in 1970 by Agus Sasmito, Mowilex has a history rooted in uncompromising quality and innovation. The launch of the New Interior Series not only reflects the company's dedication to producing superior products but also pays homage to its founder's vision. According to Niko Safavi, the President Director and CEO of PT Mowilex Indonesia, the Signature and Masterpiece ranges encapsulate the pursuit of excellence while embracing modern technological advancements to meet evolving consumer expectations.

Environmentally Friendly Formulations

Reflecting Mowilex's commitment to environmental responsibility, the entire New Interior Series is formulated with VOC levels ranging from Ultra-Low to Zero VOC. Each product is designed to be Ready to Use straight from the can, eliminating the need for dilution and thereby minimizing time wasted on site and preventing patchy results. This thoughtful approach aligns with the company’s longstanding goal of providing quality products that also prioritize the environment.

Conclusion

With the introduction of its New Interior Series, Mowilex not only elevates the painting experience for Indonesian homeowners but also reinforces its position as a leader in sustainable and innovative paint solutions. As the company's founder believed, there is always a way to enhance product quality while focusing on the people and the planet. For homeowners seeking a perfect balance of luxury and accessibility in their interior design projects, Mowilex offers an exceptional range that promises both aesthetic appeal and functionality. For more information about these products, visit mowilex.com.