#USA #Retail Media #Oak Brook #Ace Hardware #RedVest Media

Ace Hardware Launches New Retail Media Network

Ace Hardware, renowned as the largest hardware cooperative globally, recently revealed their innovative retail media platform called "RedVest Media, The Helpful Network." This strategic initiative is designed to empower brand partners to establish meaningful connections with Ace shoppers through precise and effective advertising across various online channels.

A New Chapter in Retail Media

According to Molly Hjelm, Corporate Vice President of Retail Media at Ace Hardware, the initiative signifies Ace's dedication to not just assisting customers but also bolstering brand partners. "With RedVest Media, we’re extending our helpful approach to our valued brand partners, offering them the necessary tools and insights to achieve effective engagement and measurable outcomes, both nationally and locally," she stated.

Comprehensive Advertising Solutions

In collaboration with Epsilon Retail Media, Ace Hardware has crafted a comprehensive retail media network that offers an array of advertising solutions:

• - Onsite Premium Ads, Search, and Display
• - Email and Push Messaging
• - In-store Signage
• - Offsite Programmatic Display, Video, CTV, and Mobile

Visibility is key, and brand partners will gain access to real-time performance dashboards, enabling them to monitor the impacts of onsite and offsite campaigns as well as their eCommerce conversion rates. Both managed services and self-service options will be at their disposal, ensuring flexibility in how they approach their advertising strategies. Moreover, RedVest Media seamlessly integrates with existing management platforms like Pacvue, Flywheel, and Skai, allowing brands to continue leveraging their current methodologies.

The Competitive Edge

With a network of over 5,100 locations across all 50 states and nearly 73 million Ace Rewards Members, Ace Hardware is uniquely positioned to provide both hyper-local and full-funnel advertising capabilities. The launch of RedVest Media is seen as a significant step in reinforcing Ace's commitment to supporting independent store owners and its diverse portfolio of brands.

During its introduction at the Ace Hardware Fall Convention in Chicago, RedVest Media was presented to Ace's vendor community, marking a vital moment for brand partners seeking avenues to engage with Ace's loyal customer base and drive growth.

Conclusion

Ace Hardware continues its legacy of being a central player in local communities by expanding its reach Not only does RedVest Media provide advertisers with cutting-edge marketing tools, but it also enhances the shopping experience for consumers. For more details regarding this new venture, interested parties can visit redvestmedia.com.

About Ace Hardware

Founded in 1924, Ace Hardware has become synonymous with neighborhood support and reliable service. It operates over 8,700 locally owned stores worldwide, maintaining a commitment to delivering the finest products and services available. Headquartered in Oak Brook, Illinois, Ace also has significant distribution capacity and international operations, reinforcing its status as the largest hardware cooperative globally.