#Spain #Madrid #Huawei #FITUR 2025 #Petal Ads

Huawei Showcases Technological Leadership at FITUR 2025

At the FITUR 2025, a leading global travel fair, Huawei's Petal Ads platform unveiled significant insights into the role of Chinese tourists in the international tourism landscape. The event highlighted that these tourists spend nearly double compared to average global travelers, showcasing the immense purchasing power and influence of the Chinese market on global tourism.

Significance of Chinese Tourists in Global Tourism

During a prominent networking event, Dr. Jaime Gonzalo, Vice President of Huawei Mobile Services Europe, emphasized the essential nature of the Chinese market for global tourism. "China is one of the largest outbound travel markets in the world, contributing significantly to revenue across various tourism sectors including retail and entertainment," Gonzalo stated. This rise in expenditure calls on tourism businesses and destinations worldwide to cater to the evolving needs and preferences of contemporary Chinese travelers. Such measures include offering tailored services and leveraging popular digital platforms in China.

As highlighted by Dr. Gonzalo, innovation in tourism technology is pivotal. He pointed to China's staggering investment of €1 trillion in 5G technology by 2025, which is four times higher than that of Europe. This massive investment underpins advancements in the Internet of Things (IoT) and the ecosystem of super apps, showcasing China's commitment to enhancing the travel experience. Gonzalez noted that an integrated, multi-device approach is critical for effectively engaging Chinese tourists, especially through campaigns spearheaded by Huawei's Petal Ads platform.

Highlights from the Networking Event

The networking event, kicked off by He Yong, Minister Counselor for Cultural Affairs at the Chinese Embassy, set a dynamic tone for discussions surrounding sustainable tourism and economic cooperation. Carmen González Gens, Vice President of Huawei Technologies Spain, outlined a vision for sustainable tourism built upon five key pillars: ecological sustainability, connectivity, digital transformation, inclusive tourism, and off-season travel.

Gens underscored the transformative role of technology in improving the travel experience, particularly for Chinese tourists, by minimizing friction points and modernizing information access. She mentioned Huawei's strategy of promoting off-season travel, which aligns with Chinese tourists' increasing interest in local and lesser-known experiences.

Moreover, Julio López Astor, Deputy Director for Tourism Studies and Knowledge at TourSpain, shared insights from the 2024 International Visitor Satisfaction Survey indicating that Chinese tourists tend to prioritize leisure activities and rate them higher than their overall travel experiences. They expressed satisfaction with the scenic beauty of urban landscapes, but highlighted concerns about safety, tranquility, and language barriers, urging the Spanish tourism industry to enhance leisure offerings and sustainability initiatives to further boost tourist satisfaction.

The Role of Petal Ads in Transforming Spanish Tourism

Huawei's advertising platform, Petal Ads, is revolutionizing Spanish tourism by facilitating precise audience segmentation and extensive outreach to the Chinese market. Utilizing AI-driven technologies and first-party data, brands can craft targeted campaigns aimed at attracting high-quality Chinese tourists, enhancing user engagement, and optimizing ROI through real-time performance improvements.

Overall, the discussions at FITUR 2025 illuminate the vital role that digital advertising and innovative technology play in shaping the future of cross-cultural tourism, particularly for engaging the lucrative Chinese market.