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Glamping Trends in 2025

Recently, a survey conducted nationwide with 510 participants provided insightful data on the current and future glamping trends in Japan. This study aimed to understand who is choosing glamping and the factors influencing their decisions.

Survey Overview

The survey targeted individuals aged predominantly in their 30s to 50s, revealing a diverse range of experiences and preferences. Of the respondents, 60.2% were male, while 39.8% were female. The results showcased that 43.1% of participants had previously engaged in glamping, with 10.6% already having a reservation for the upcoming year.

A notable finding was that 32.7% of participants expressed an interest in going glamping, highlighting a combined interest level of 75.8% across those with prior experience and potential newcomers. This interest has increased significantly over the past year, with 54.7% of respondents reporting heightened curiosity regarding the glamping experience.

Key Factors in Choosing Glamping Sites

The key factors influencing the choice of glamping facilities include cleanliness and comfort, which scored highest at 23.3%, followed by affordability at 21.6%, and accessibility at 14.3%. This indicates that consumers prioritize both the quality of their living environment and the economic aspects of their experiences.

Most respondents indicated a willingness to spend between 5,000 to 14,999 yen per person, emphasizing the importance of maintaining a reasonable price point while ensuring high standards of cleanliness and comfort.

Diverse Experience Needs

When asked about desired activities within glamping sites, 46.7% of respondents expressed an interest in a full BBQ experience. Other popular choices included stargazing at 34.9%, athletic activities at 30.4%, and luxurious accommodations at 28%. This variety in expectations indicates that guests are looking for thrilling experiences that go beyond traditional stays.

Importantly, a significant majority (75.9%) of respondents desire a sense of the extraordinary from their glamping experience. They are not just looking for lodging but a unique adventure that detaches them from their everyday life. This need for special experiences is a crucial aspect driving the success of glamping.

Popular Glamping Destinations

Through open-ended responses, several glamping sites emerged as favorites among participants, such as HANASANSUI, Sweet Grass, and Nasu Glamping. These responses highlight the importance of convenience and the uniqueness of the experience offered by each location. Popular choices blend accessibility with the allure of a unique atmosphere.

Information Gathering Trends

When it comes to finding glamping information, the survey revealed that 27.3% of respondents relied on Google searches, while 17.8% turned to social media platforms like Instagram. The findings suggest that a strong digital presence is vital for reaching potential guests, particularly among younger audiences, who are influenced by visual content.

Conclusion: The Future of Glamping

The survey results articulate three key themes emerging in the glamping market for 2025:

1. Diversification of Experiences: There’s increasing demand for varied experiences like stargazing alongside traditional options like BBQs.
2. Balance of Price and Quality: Consumers are looking for cleanliness and comfort at a fair price, with preferences centering around the 5,000-15,000 yen range.
3. Distinct Atmosphere and Extraordinary Experiences: Facilities that create unique and immersive experiences separate themselves in the competitive landscape.

As the glamping market continues to expand, understanding and catering to these consumer demands will be critical for facilities aiming for sustainable success. For a wider selection of glamping options tailored to your preferences, be sure to check out the glamping special feature page on Mingla.