Fender Launches New Korean Subsidiary to Strengthen Local Presence in Music Industry

Fender Music Korea: Strengthening Fender's Presence in Korea

Fender Musical Instruments Corporation (FMIC), based in California, USA, has officially established its Korea branch, Fender Music Korea. This wholly-owned subsidiary is set to commence operations as the sole distributor of FMIC products, including popular brands such as Fender®, Fender Custom Shop™, Squier®, Gretsch®, EVH®, Charvel®, and Jackson®, starting from October 1, 2025. The company's new General Manager, Jack Kim, will report directly to Edward Bud Cole, president of Asia Pacific operations.

In a statement, Edward Bud Cole expressed gratitude to Guitarnet and PK International, the previous partners who supported FMIC's brand development in Korea. He aims to build on the strong legacy of Fender in the country, intending to deliver further growth and excitement to both dealers and customers.

John Park, CEO of Guitarnet, shared his pride in the achievements made alongside FMIC in the Korean market, emphasizing the importance of Fender Music Korea in continuing to provide quality products and support for local musicians. Similarly, William Park, CEO of PK International, reflected on the honor of showcasing brands such as Gretsch and Jackson in Korea, looking forward to the future success of Fender Music Korea in inspiring musicians.

Fender Music Korea aims to closely collaborate with FMIC's global strategies and provide consistent access to various brands. This includes comprehensive management of marketing, customer services, and artist support, designed to foster growth in the Korean market. This initiative embodies Fender's unwavering commitment to supporting musicians and authorized dealers in a rapidly advancing cultural landscape.

CEO Andy Mooney emphasized that South Korea is one of the most exciting music markets globally. With this new establishment, they seek to deepen relationships with musicians and retailers while enhancing their global presence and innovation strategy.

Moreover, Fender Music Korea is planned with a focus on ensuring a smooth transition for dealers and consumers, officially taking over all operations, including customer service and warranty support, by October 1, 2025.

General Manager Jack Kim expressed his enthusiasm about joining Fender during this pivotal time of growth and transformation. He highlighted the commitment to Fender's legacy and innovation, looking forward to increasing the brand's presence and providing significant value to the Korean market.

Founded in 1946, FMIC has been a leading manufacturer and distributor of musical instruments, continually revolutionizing music and culture. It owns several renowned brands such as FENDER®, SQUIER®, GRETSCH®, JACKSON®, EVH®, CHARVEL®, BIGSBY®, and PRESONUS®, dedicated to delivering high-quality instruments and digital experiences that inspire all players. The company's digital division, introduced in 2015, focuses on creating an ecosystem that supports players at every stage of their musical journey, with innovative apps and learning platforms designed to complement their guitars, amps, and accessories.

As FMIC moves into its 75th anniversary, it continues to honor the vision of its founder, Leo Fender, connecting players through a shared love for music, from beginners to legendary artists.